This morning we hit up Soho for the ‘07-’08 Converse Basketball preview. The most historic company in basketball has come a long way in the past few years. Their new product looks great and there is real, positive energy and enthusiasm driving the brand.
Product previews are often held in stale showrooms, and the people showing the product want to be there less than you do. But on occasion - like today - they are actually worth the time and the Converse crew did a great job pulling this one together. The space was dope, the OJ was fresh, the kicks were on point and the Dime Crew got a mini history lesson to finish off the morning.
We had the opportunity to see the last molds used to make kicks for Larry Bird and Dr.J, the first Converse basketball shoe ever made (circa 1915), and an actual shoe worn by the Harlem Rens (30’s). New products to keep an eye out for are the Wade 3 (On sale 11/3), the “What If” packs (March), and the Dumalis.
For more pics of the kicks from today, head over to Bouncemag.com to see some of our favorites.
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October 17th, 2007 at 6:04 pm
Captain America says:
I’m a Nike guy, but respect Converse and its legacy with “the game”.
October 17th, 2007 at 10:18 pm
James Martin says:
Are those the Revolutions I see in that pack? Any more pics? Thanks, awesome stuff.
October 18th, 2007 at 4:00 am
Mikel says:
glad to see converse making a comeback…but more than anything, they have money driving them now, thanks to Nike. All that shared technology and R&D is going to go a long way towards bringing them back to prominence.
October 26th, 2007 at 5:56 pm
Claude Johnson says:
Hey DIME!
Thanks for the link to our website! We have a newborn blog over there with some other details:
Converse Century Black Fives 2008 Footwear Sneak Preview
Please check things out and glad to see you are on top of things!!
Sincerely,
Claude Johnson
Black Fives, Inc.