Become Legendary – One of the Best Spots Ever
In case you missed this the other night, during the first commercial break after the final buzzer in Boston, the Jordan Brand commercial below aired. In terms of timing and tone (a stark contrast to, you know, THIS), this commercial stopped us dead in our tracks.


















June 19th, 2008 at 10:24 am
Jimmy says:
I don’t get it – what’s so great about this commercial?
June 19th, 2008 at 10:59 am
chrisGO says:
hes taking in the tradition, moment, and his place in history…’become legendary’
great way to convey a point with just music and imagery.
good job, JH
June 19th, 2008 at 11:00 am
yallallreadyknow says:
yall dime crew members are soooo soft. d*ck beaters.
this is like the 1,000,000,000 bbal commercial that yall have said stopped you in your tracks.
c’mon….do yall beat off to the nba tv haier commercials too?
June 19th, 2008 at 11:10 am
ERIC says:
Even though I am anti-Boston (being in NY), this commercial gave me the chills and was very well slotted after the C’s won.
I do love the Nike Training commercials with the good beats.
June 19th, 2008 at 11:10 am
chrisGO says:
edit @ post 2
*good job, JB
June 19th, 2008 at 11:15 am
doc says:
Fuck the Celtics!
June 19th, 2008 at 11:15 am
Myrie says:
Anything beats that Larry/Magic split screen ad.
UGH!!
June 19th, 2008 at 11:17 am
ERIC says:
the “let your game speak” become legendary commercial was amazing
June 19th, 2008 at 11:19 am
PALakerFan says:
Way better than Garnett’s fake-ass “anything’s possible” shout. Poser.
June 19th, 2008 at 11:23 am
Austin Burton says:
This one is good. I wasn’t blown away or anything. I’m assuming they had it shot months ago and just ready to go in case the Celtics won.
June 19th, 2008 at 11:42 am
MadSammyboy says:
Nice. I must admit, in a postseason filled with depressing developments that have shaken the faith of the NBA’s faithful, seeing those guys get theirs, and add to the Boston legacy, was nice.
Good find, Dime.
June 19th, 2008 at 11:46 am
JA says:
Before this season my two favorite players were RayRay and KG (no joke). And after they were traded I thought it was great, and I thought that the Celtics were going to be my new favorite team to watch. Then I watched a few games, and it just wasn’t the same. And the more I watched, the more disappointed I was that they were traded. Sure they were winning games, but they just weren’t as fun to watch anymore.
It’s similar to the whole “Not your team” article. Instead of being The Man on their respective teams, they became very-very good role players – capable of taking over the game on any given night, but role players nonetheless.
As the playoffs rolled on, it came to the point where I realized I wanted the Celtics to lose, only because I didn’t want KG and RayRay to end up winning this way. They both deserved better than this in my opinion. For them to win this way felt like a veteran signing on for the minimum just to win a chip.
Sure they won, but it’s just not the same.
June 19th, 2008 at 2:50 pm
Spliff 2 My Lou says:
Aaahh the days when a coach could light up a stogie on the bench. I wasn’t alive around those days but I still miss them.