I just got back from the Converse Branding event held down by our office at the Sports Museum of America. The good people over at Converse invited us out for some hors d’ oeurves, as well as finger-sized Philly cheese steaks, to go in accordance with the Philadelphia 76ers’ new power forward Elton Brand. Converse presented the EB1’s, their new Elton Brand signature shoes, and they are hot (we’ll drop them on you as soon as Converse gives us the green light).

Elton and the team of Converse shoe designers spoke about what went into making the shoe and other nuances of the EB1. Brand came out to speak with the media sporting a big smile and rocking a polo shirt with his new EB Converse logo on it. Brand’s logo is an “EB” enclosed in a D with horns, which represent his Peekskill high school Red Devils and the Duke Blue Devils, where Brand played his college ball. David Falk, the man who represented Michael Jordan in his playing days and currently represents Brand, also attended the event and he jokingly insisted that the D which, Elton said stand for his mother Daisy’s name and his childhood housing complex Dunbar Heights, also stood for David Falk.

The EB1’s are scheduled to be released on 11.1.08, and will be sold exclusively at JCPenney for an affordable $65. Brand stressed the importance of creating a shoe that was a good performance shoe for guards and post players alike but “could also be rocked with jeans.”