NBA, Video / Aug 16, 2008 / 1:23 am

Behind-the-Scenes of “The Pier” TV Commercial

By now you may have seen the new Nike House of Hoops presented by Foot Locker TV spot - it’s called “The Pier,” and features spontaneous hoop action breaking out all over the Santa Monica Pier. (Check out the full spot HERE.)

We were out in Los Angeles for the full two days of filming and we ended up being able to put together three videos of the behind-the-scenes action on the set with the director Dave Myers (his resume is ridiculous - he’s directed videos for Nas, Outkast and Kid Rock, among others), Caron Butler, Amare Stoudemire, Shawn Marion and Rudy Gay. Check them out below. The first video features Rudy Gay taking Caron in a bet that Rudy couldn’t jump onto the roof of a van and Amare breaking down the “Nike Mafia.”
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The second video features Caron and Shawn Marion talking about their roles in the spot:
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And the third and final video features quick interview clips with the director and all of the guys doing their thing on set:
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3 Responses to “Behind-the-Scenes of “The Pier” TV Commercial”

  1. doc says:

    Amare gets that dumb ass cut every summer huh.

  2. Andy says:

    STAT!

  3. word says:

    lmao @ amare sayin he gunna be hard on D next season.

    we’ll see he barely plays the role in the commercial

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