The Breakfast of Champions
Willis Reed at the NBA StoreIn New York City, when you think of champions and the New York Knicks, legendary NBA champion Willis Reed often comes to mind. The architect behind the Knicks’ first NBA Championship, Reed was incredible. Rookie of the Year in 1965, a seven-time All-Star and two-time world champion, and one of the 50 Greatest Players in NBA History, Reed was also the first player in NBA history to win the NBA Regular Season MVP, All-Star Game MVP and NBA Finals MVP in the same year.
He can now add one more trophy to the mantle. Celebrating the incredible performance he delivered in Game 7 of the 1970 NBA Finals and his illustrious career, this morning at the NBA Store in Manhattan, Wheaties honored Reed with a new limited-edition box for Black History Month.
“I’m honored to see my picture on the cover of the Wheaties box,” said Reed. “So many extraordinary sports legends have shared this experience, and I’m proud to be part of that team.”
The exclusive box (not available in supermarkets) and the cerealHe’s not kidding. In terms of basketball players, that team includes George Mikan (1951), Bob Cousy (1956), Jerry West (1967), Walt Frazier (1972), Kareem Abdul-Jabar (1972), John Havlicek (1972), Wilt Chamberlain (1972), Magic Johnson (1987), Larry Bird (1993), Clyde Drexler (1993), Kevin Garnett (2003), David Robinson (2004), Tim Duncan (2005), Shaquille O’Neal (2005), Julius Erving (2006), Steve Nash (2006), and his childhood hero Bill Russell (2007). Oh yea, did I forget Michael Jordan? He holds the distinction of appearing on the package more than any other athlete, 18 times, beginning with his first appearance in 1988.
Who would you like to see on the cover of Wheaties?
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February 4th, 2009 at 4:10 pm
karizmatic says:
Lebron James, Kobe, Wade….the usual suspects.
February 4th, 2009 at 4:12 pm
uguysoncrack says:
KOBE KOBE KOBE
February 4th, 2009 at 4:13 pm
jones says:
Kobe, Wade, LeBron
February 4th, 2009 at 4:13 pm
ShadyKidd says:
I want to see that picture of Michael Phelps taking the bong hit on a Wheaties box.
February 4th, 2009 at 4:16 pm
doc (i like kobe AND bron) says:
I want to see somebody pouring some sugar into a bowl of Wheaties to show how to make them taste good.
February 4th, 2009 at 4:22 pm
fallinup says:
I wanna take bong hits of wheaties with Michael Phelps!
February 4th, 2009 at 4:23 pm
Taj says:
HAHAH…Doc.. I was just gonna ask if they’re any goood! I’ve never tasted ‘em..
February 4th, 2009 at 4:28 pm
Austin Burton says:
@Taj — You pretty much have to add at least a little bit of sugar.
February 4th, 2009 at 4:36 pm
IG says:
Someone photoshop Phelps onto a Wheaties box. Illegal drug of champions.
February 4th, 2009 at 4:59 pm
AY says:
how is cold milk and soggy cardboard breakfast of champions? More like breakfast of the homeless. Bring on the jimmy dean’s breakfast endorsement.
February 4th, 2009 at 6:22 pm
Tha Boddy says:
How bout Eddy Curry???…oh wait he prolly would be pictured eating a box or 2 of them…
February 4th, 2009 at 10:08 pm
Josh says:
Man Frazier gets no respect; no doubt it was more than just inspirational to see Reed come in and hit the first two buckets but come on, Frazier had like 36 points and 19 assists and according to unofficial reports more than 10 steals and this was against Jerry West and Wilt in the paint