NBA, Style - Kicks and Gear / Feb 4, 2009 / 4:06 pm

The Breakfast of Champions

Willis ReedWillis Reed at the NBA Store

In New York City, when you think of champions and the New York Knicks, legendary NBA champion Willis Reed often comes to mind. The architect behind the Knicks’ first NBA Championship, Reed was incredible. Rookie of the Year in 1965, a seven-time All-Star and two-time world champion, and one of the 50 Greatest Players in NBA History, Reed was also the first player in NBA history to win the NBA Regular Season MVP, All-Star Game MVP and NBA Finals MVP in the same year.

He can now add one more trophy to the mantle. Celebrating the incredible performance he delivered in Game 7 of the 1970 NBA Finals and his illustrious career, this morning at the NBA Store in Manhattan, Wheaties honored Reed with a new limited-edition box for Black History Month.

“I’m honored to see my picture on the cover of the Wheaties box,” said Reed. “So many extraordinary sports legends have shared this experience, and I’m proud to be part of that team.”

Willis ReedThe exclusive box (not available in supermarkets) and the cereal

He’s not kidding. In terms of basketball players, that team includes George Mikan (1951), Bob Cousy (1956), Jerry West (1967), Walt Frazier (1972), Kareem Abdul-Jabar (1972), John Havlicek (1972), Wilt Chamberlain (1972), Magic Johnson (1987), Larry Bird (1993), Clyde Drexler (1993), Kevin Garnett (2003), David Robinson (2004), Tim Duncan (2005), Shaquille O’Neal (2005), Julius Erving (2006), Steve Nash (2006), and his childhood hero Bill Russell (2007). Oh yea, did I forget Michael Jordan? He holds the distinction of appearing on the package more than any other athlete, 18 times, beginning with his first appearance in 1988.

Who would you like to see on the cover of Wheaties?

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  • karizmatic

    Lebron James, Kobe, Wade….the usual suspects.

  • uguysoncrack


  • jones

    Kobe, Wade, LeBron

  • ShadyKidd

    I want to see that picture of Michael Phelps taking the bong hit on a Wheaties box.

  • doc (i like kobe AND bron)

    I want to see somebody pouring some sugar into a bowl of Wheaties to show how to make them taste good.

  • fallinup

    I wanna take bong hits of wheaties with Michael Phelps!

  • Taj

    HAHAH…Doc.. I was just gonna ask if they’re any goood! I’ve never tasted ‘em..

  • http://dimemag.com Austin Burton

    @Taj — You pretty much have to add at least a little bit of sugar.

  • IG

    Someone photoshop Phelps onto a Wheaties box. Illegal drug of champions.

  • AY

    how is cold milk and soggy cardboard breakfast of champions? More like breakfast of the homeless. Bring on the jimmy dean’s breakfast endorsement.

  • Tha Boddy

    How bout Eddy Curry???…oh wait he prolly would be pictured eating a box or 2 of them…

  • Josh

    Man Frazier gets no respect; no doubt it was more than just inspirational to see Reed come in and hit the first two buckets but come on, Frazier had like 36 points and 19 assists and according to unofficial reports more than 10 steals and this was against Jerry West and Wilt in the paint