NBA, Video / Jul 1, 2009 / 3:45 pm

Clip Of The Day: “Death of Autotune”

This just in, LeBron James and Jay-Z are good friends! Ok, maybe that isn’t exactly news worthy, but King James does make a nice lil’ cameo in Hov’s new video for his single “Death of Autotune”. Mr. James and Mr. Carter share a moment on the court together, although neither one really seems to do much. LeBron isn’t the only one who gets some shine in the vid though, Harvey Keitel and Jay faceoff in a game of cards.

“Death of Autotune” is the first single off of Blueprint 3, Jay’s 11th solo record expected to come out on September 11th. The single bashes the current onslaught of autotune based songs and artists that have been taking over the airwaves for the past year or so.

While some are sick of the autotune craze and are thankful “real” hip-hop artists like Jay-Z are taking a stand, others just see it as progression of musical styles and feel that artists with Jay’s perspective are old and out of touch with the tastes of the masses.

Source: Hypebeast

30 Responses to “Clip Of The Day: “Death of Autotune””

  1. Mack Brownee says:

    first snitches!

  2. DurrtyInjun says:

    Nuthin against autotone except for the fact that every artist that uses it just spit or sing hot air. And it is used in lieu of actually trying to create music instead of enhancing it now.

  3. DurrtyInjun says:

    And please don’t let the Pistons sign Gordon! (unless its for under 7 mil)

  4. David_Brandon says:

    yeah, not so much. i’m one of those real hip hop heads and the autotune thing was OKAY to mess around w/ if you wanted to do a song differently or even just to mess around, but its ridiculous now w/ the way its become the format now. not a fan. dudes like lupe, mos, talib, com, the roots crew, immortal technique, nas, outkast, little brother, big L, dilla… even mf doom!, thats what i love and appreciate. hip hop’s gone so commercial now its crazy.

  5. isotope says:

    the only dope thing is the beat. Sick! The title is misleading. JayZ only mentions autotune like what? once? Its more about “I’m better than you” faux swagger.

  6. Caff says:

    *Autotune is the correct word lol

  7. Mack Brownee says:

    first snitches! when QQ gonna drop a single?

  8. a;woeifj;oij says:

    title is spelled wrong.

  9. lifep says:

    Jay gotta new song already! Wow, I heard Death to Autotune and now he’s gone out and made a Death to Autotone!

    Thanks Dame maggazinne fhor alweys keaping me the lup!

  10. Lucian says:

    Bunch of comedians on this site eh? I was in such a rush to get my loving public the video that I put an “O” instead of a “U”.

    I iz sorry.

  11. BNZA says:

    Fuck all this autotuned meterosexual ringtone BUUUUULLSHIT

    Jay-Z is the one and only God MC, and I love him for recording D.O.A. Just when I thought the US of A completely forgot what Rap was all about.

    “You boys jeans too tight, you colors too bright, your voice too light (…) You rappers singing too much, get back to rap you t-paining too much.” HAHAAAAA…

    moment of silence

  12. lifep says:

    @Lucian

    :-)

  13. lifep says:

    @BNZA

    Jay Z said “Death to Autotune”, but I think you want to eat Autotune’s children!

  14. BNZA says:

    @lifep

    that all you got? not a pretty strong picture for an insult. come on you can do better!

  15. BNZA says:

    oh, now I get it.

    yes, I hate autotune so much, I would eat autotune, autotune´s children AND vomit the half-digested remains into the cleavage of autotunes mother.

    thanks, now i feel better

  16. isotope says:

    nah this is just JayZ trying to use lame gimmicks in efforts to stay relevant. Didnt work for Nas, won’t work for him. I’m sick of autotune myself but i’m even more sick of legendary, talented artists resorting to gimmicks to sell records.

  17. ? says:

    JAY Z needs to retire come on what he is going to be 50 years old still rapping relax with b have a family leave the game alone

  18. Dray says:

    why jay lookin like dre??

  19. POPPI GEE says:

    Nice one by Jay-Z and yea the auto-tune stuff is way out of hand.

    Wish is was something only a select few could do. Now just every and any lame can do it.

  20. JHUSTLE says:

    @David_Brandon

    man u exactly right theres not many of us tru hip hop heads left. Somebody needed to speak on all this weak sh!t comin out and im glad Jay did it. Too bad nobody will stop doin it but all those underground cats u just named will stay tru

  21. jay says:

    dope track…not sure i am down with the semi fro thing…like the fad a lot better but i aint E! news on fashion..F it!! good song..will cop this album and picked up fabo today…big F-A-B-o fan!

  22. RJC says:

    @ ?
    Whose is your favorite artist? I bet you listen to soldier boy and them. Don’t knock my man jay for just being honest.

  23. bakedbeing says:

    Is this song mostly about Kanye? Bagging on the autotune, blowing up a wardrobe that looks straight from Kanye and his (odd fashionista) boys. That while bitin’ Kanye’s “Aow” along the way?
    (Aow, I see know, you was hurt and you on the rebound)

  24. isotope says:

    @ RJC, if you’re asking me my favorites are in no particular order: Mos, Kweli, Nas(though IMO he’s fading), Rakim, black thought, Common, Wyclef, Jada, slaughterhouse, and a bunch of underground Christian MCs u probably never heard of. Not that i’m an authority on hip hop but I know since I am an MC and spent some time studying the craft. If JayZ was really going against autotune and the new fads i’d love it but it sounds like he’s taking advantage of our furstration and just saying the same thing. Nas’ hip hop is dead said it even better couple years ago. What saves Jayz on this track is the beat.

  25. lifep says:

    @BNZA: no insult homey…just an observation..

  26. BNZA says:

    @lifep:
    no problem man i was just expecting some hateration, didnt get what you wrote the first time.

    I like Jiggas new “Dre” look.

    You guys here thinking D.O.A. is a marketing move, think about this:
    Shawn Carter is one of the richest persons in the whole entertainment industry. he is a record executive, record producer, fashion designer, media mogul and a big businessman in general. Beyoncé is his wife for Gods sake!

    at age 38 and being absurdly rich, Jay-Z definitely doesent NEED to rap or promote his own record.

    With D.O.A, he just speaks from the heart, having fun mocking all those wannabe singer clowns.

    Kanye co-produced this btw, so you know he wouldnt front Jay on that one.

    It´s like Funk Flex and Mister Cee said it on the Hot 97 show when D.O.A. was first aired:

    “When Jay-Z says its dead, it´s dead.”

    Haters, respect Rap´s only statesman, and stop sucking T-Pains dick.

  27. Scoob says:

    Lol @ Jay making the industry really salty at him right now.

    Good riddance!

  28. smoove chips says:

    Sheiiiiiit ,can’t knock the hustle.If ever therewas a blueprint to grind that flacka’s got it.

    Still, that saluting thing is corny as fuck yo.And I’m glad he decided to shave.Definately not a good look with that shaggy shit on him.the last scene in a word .Dope.

    “no singles or fives,this aint no strip club”Damn too. true.

    Think about only 5 cats can handle autotune properly.Problem is there’s way more than 5 cats doing it and those cats spitting garbage and have damn near whole albums on autotune.

    Be done with that shyt already.Think we done met and passed out quota!!

  29. flegman says:

    It’s lame when a rapper raps about “rewriting history” and I also hate it when J rubs it in everyone’s face that he’s a multimillionaire. Yeah, go ahead, find cure for cancer, make the Sahara fertile, don’t just talk about being rich.
    That is just rap music, has nothing to do with history.

    by the way I like it. Kanye made an entire album using autotune.
    and I like Jay’s hairdo. Pity he gets it cut at the end.

  30. mel beezy says:

    Join the movement – take LITERALLY two seconds and sign the petition against Auto-Tune now! Like Hova said, DEATH OF AUTO-TUNE!!!
    http://www.petitiononline.com/AutoTune/petition.html

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