Big Business With LeBron James
the.LIFE Files was behind the scenes at LeBron’s newest Nike commercial for his Air Max LeBron VII sneakers. In the video he talks about everything from Michael Jordan and Jay-Z to Bill Gates and Warren Buffet, along with what to expect from the Cavaliers in 09-10.


















August 3rd, 2009 at 6:10 pm
Steve A says:
Dime, How did you obtain this video? Or did Nike give it back?
August 3rd, 2009 at 9:51 pm
IGP says:
you know what really grinds my gears is ESPN making everything insider so you can’t read any of the fucking articles like anyone is going to pay for that anyway obviously dime is ten times better
August 3rd, 2009 at 10:24 pm
Dagomar says:
That was actually pretty interesting. He seems pretty intelligent, methodical, etc.
August 4th, 2009 at 5:37 am
Soopa says:
I like his philosofy (pardon my spelling, english isnt my native tounge) of getting his friends in a position to run businesses and educating themselves along the way in order for them to have a job for life. That how i understood it and also what i got from other sources.
Atleast its better then just giving his homies cash and letting them go wild aka doing the Antoine Walker.
August 4th, 2009 at 8:34 am
KnicksFan84 says:
Nice to see LeFraud getting his 5 seconds of fame on Dime again.