Miami’s “DOUBTERS” Campaign Is Amazing
An effective ad campaign can be a goldmine. Look at Geico. Who else could make cavemen or a wad of cash with googly eyes drive you to buy insurance. Taking a page out of the book of out-the-box ideas is the Miami Heat.
For anyone that has been down in South Florida, you might have wondered what the giant black billboard with the word “DOUBTERS” written in white italics was all about on I-95 southbound just north of Miami. With no logo or identification or whom or what had placed the ad, all you could see was birds perched atop it doing their business directly onto the billboard.
As the days went by, more and more birds would appear atop the board leading to more and more droppings. So that by this week, with their home opener tonight against the Knicks, the droppings were close to covering the entire board, almost obliterating the “DOUBTERS” completely.
It wasn’t until that moment that the transformation happened: “TICKETS ON SALE NOW – HEAT.COM.” Wow. In the history of ad campaigns, this has to be one of the best. Letting all the birds of MIA literally shit on the Heat’s doubters is just simply brilliant.
I’m calling it now: Dwyane Wade for MVP.
Source: SunSentinel.com
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October 28th, 2009 at 4:36 pm
deeds says:
i like it. well everything up until that wade for mvp prediction
October 28th, 2009 at 4:46 pm
Lucas says:
HAhahahahah that is great.
October 28th, 2009 at 5:06 pm
Rare Air says:
Unplanned greatness! – Now that D is finally balling in some proper sneakers I’m all for him snagging the MVP.
No more WalMart issue Cons.
October 28th, 2009 at 5:11 pm
JC says:
Jeen…Yuss… Nothing short of it.
October 28th, 2009 at 5:11 pm
sh!tfaced says:
Really thought that billboard was put up by Lamar and Khloe.
October 28th, 2009 at 5:44 pm
JBaller says:
Damn, they musta fed those birds some ex-lax or somethin. They crapped all over that sign like the Knicks are gonna crap all over the Heat! Well maybe next year when D-Wade is in NYC…
At first I thought the “doubters” was a couterpoint to LBJs “witness” campaign. Guess not
October 28th, 2009 at 5:54 pm
AB_40 says:
man that is brilliant.
October 28th, 2009 at 6:34 pm
dan says:
I knew from the moment I saw the billboard driving on 95 it was a heat ad but NOW I flipping get what it means..
October 28th, 2009 at 6:52 pm
jlee9 says:
great ad campaign.
p.s. only the cavemen make people buy insurance. the googly eyed money is just extremely retarded
October 29th, 2009 at 12:21 am
JordaMnnnn! says:
I doubt it was intentional,lol
October 29th, 2009 at 7:57 am
Ryan Conte says:
NICE! Heat has a pretty solid core this year. If Beasley can focus on playing ball then it would be a good season for them. D Wade is for sure an mvp candidate. Very smart marketing ad.
October 29th, 2009 at 10:59 am
Ape says:
werent they eliminated by a team that has ‘bird’ logo?
and now they’re letting ‘birds’ shit on them even before the season starts?
October 29th, 2009 at 11:17 am
Taj says:
Thats real cool! Great marketing team!
October 29th, 2009 at 4:40 pm
mavs all the way says:
hear hear, APE.