When it comes to basketball lifestyle, there’s Dime and there’s UNDRCRWN. Known for mixing humor, music, fashion and collegiate style into all of their garments, this holiday season UNDRCRWN decided to focus on some winter wardrobe staples – hoodies & crews – in their “Winter Heat” collection.

Like every season, UNDRCRWN has incorporated big splashes of color, rich cotton fabrics and hand drawn graphics throughout the apparel range. While the collection speaks for itself, we decided to let the crew at UNDRCRWN run you through some of the key pieces:

Astrodunk Crew – “We first introduced this design in Fall ‘09. After an overwhelming demand to bring it back, we’ve created 4 brand new colorways for the Holiday Season.” [Web Exclusive]

Bottle Popper Crew – “The graphics feature the vintage look and feel of a knit sweater. Are you wondering who the bear is? That’s our brand mascot, Stansbury. This is his first appearance since his retirement last holiday. (He wasn’t too keen on being left out of last year’s holiday campaign.) Stansbury embodies the true spirit of a champion with his fitted cap, trophy and basketball net.”

Pick & Roll Hoodie – “While some of you may know this as a common basketball term, the graphics were inspired by 70’s hoop legends who created bold fashion statements with their large afros. This sweatshirt is the followup to our initial Pick & Roll tee from Fall ‘09.” [Web Exclusive]

Can I Live & Dope Boy Fresh Sweaters – “Both are heavily inspired by one of BK’s most famous rappers and his lyrics. The Can I Live design is a followup to our Summer ‘09 “M.V.Penny” release and features hand drawn graphics by UNDRCRWN.”

The “Winter Heat” collection hit stores this Wednesday, so make sure to check www.UNDRCRWN.com or ask your local retailer for more info.

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