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NBA / Jan 7, 2010 / 4:17 pm

Bad timing for PETA

Timing can be a blessing or a killer in the media/advertising business. On the eve of the ’08-09 NBA season, we put Gilbert Arenas on our cover, only to learn right around the time the issue dropped that Agent Zero would miss a big chunk of the season with more knee problems.

Apparently PETA is having a timing issue of its own involving Arenas. The day after Gilbert made all kinds of negative headlines when the NBA suspended him indefinitely in a still-unfolding story involving guns and personal threats, the People for the Ethical Treatment of Animals unveiled its latest “Ink, Not Mink” ad, starring the man of the hour.

From the official press release:

WASHINGTON–He may just have been suspended by the NBA indefinitely, but Gilbert Arenas already has a new job — as a PETA pitch man. Posing shirtless and revealing his tattooed chest and torso, Washington Wizards guard Gilbert Arenas stars in PETA’s anti-fur ad campaign “Ink, Not Mink,” which launches today. The ad was shot by photographer Rafael Suanes at D.C.’s Verizon Center, the home of the Wizards.

“From the basket ball court to the boardroom, from the controversial figure to the style icon, everyone’s shunning fur,” says PETA Executive Vice President Tracy Reiman. “Arenas shows that you can have a killer look without killing animals. Few industries on the planet are as foul as the fur trade, which bludgeons, electrocutes, and skins animals alive for the sake of vanity.”

The three-time NBA All-Star is the latest athlete to team up with PETA in campaigns to stop animal suffering. Amar’e Stoudemire, Tony Gonzalez, Aaron Curry, Michael Strahan, “Sugar” Shane Mosley, and Tito Ortiz have also participated in PETA’s campaigns.

Arenas hopes that by participating in PETA’s famed “Ink, Not Mink” campaign, he will spotlight the fact that for every cuff, collar, piece of trim, or coat made from real fur, an animal suffered a miserable life and an agonizing death.

If you remember, earlier this season the PETA folks were loud (and pretty asinine) in their reaction to Manu Ginobili slapping a bat that had gotten loose in the Spurs’ arena during a game, and of course every sports fan became too familiar with the zealous organization during the Michael Vick saga. This time PETA was trying to do something positive with a high-profile athlete, and the timing couldn’t have been worse.

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  • http://heckler@aol.com Heckler

    yeah, he on their webpage
    http://www.peta.org/

    odd. but i think you have to be a vegetarian to be linked to PETA (or worse — a Vegan).

    I’m not sure all the people on the list above dont eat animal meat.

  • rangerjohn

    fuck PETA, eat meat!

  • Michorizo

    I don’t see the problem … GUNS aren’t made from animals.

  • http://uoregon.edu sans

    I feel this add, but is there really a difference in wearing leather and chinchilla? I’m sure chinchilla’s taste amazing…send me some of that wasted meat…and I’m all for restrictions against factory farming, stressed out KFC chicken tastes like shit, but PETA goes too far into the lunacy binge too often…Farm Sanctuary is a better organization, at least they acknowledge their craziness for protecting abused farm animals and the horror show of the slaughter industry…

  • bballinca

    “Few industries on the planet are as foul as the fur trade, which bludgeons, electrocutes, and skins animals alive for the sake of vanity.”

    Is shooting them okay?

  • oooPatrick

    Peta is pretty nutty but i feel like they have to be extreme, if they were moderately against animal abuse and didn’t speak out against every little thing they wouldnt have as much credibility. if you want a dollar, ask for 5.

  • Colton

    crazies supporting crazies, thats how i see it. haha

  • Sweet English

    How is this ‘Bad Timing’

    Millions of people who never heard of PETA or were going to look at the ad have now looked at it, seen the ad campain and been linked to the website.

    Seems like perfect timing to me…..

  • http://dimemag.com Austin Burton

    @Sweet English — If you go by the “There’s no such thing as bad publicity” credo, then you’re right. But to me PETA seems like an organization that wants to present itself as a group of good people doing the right thing, so it’s not great for them to be associated with Gilbert right now. (I don’t think Gil is a bad person, but public perception says differently.)

  • rangerjohn