Video / May 24, 2010 / 6:00 pm

Clip Of The Day: Write The Future

If you are not one of the nearly seven million people to have seen this video since it was posted online last week, then this will be the best three minutes you spend all day (well, 10 minutes after you send it to all your friends). Nike has always put out some of the best TV and web spots, but this one is just unreal. The NBA Finals will have a lot of competition this June.

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  • http://www.dimemag.com Aron Phillips

    Love the Kobe cameo.

  • http://www.myspace.com/carlifrancis quest???


  • http://www.kickstarter.com/projects/703154723/the-soulchorea-project?pos=1 Kermit The Washington

    They’re STILL trying to get Americans to love Soccer…I dunno; it’s something about our culture or something; we just don’t take to it like everyone else in the world. I WANT to love soccer…but…can’t.

    But this ad is dope; I like how it takes one of Americans’ main gripes with soccer, which I think is something about how the ball gets kicked around too much before anything really happens, and twists it around to say “every time the ball changes possession, the future changes drastically” or something like that. Also, nice way to get the superstars of the sport’s names out there. Brilliant.

  • john

    The only problem is that Brazil didnt invite Ronaldinho for the World Cup … I guess that the commercial was already made ,,, but what a mistake

  • thenatural

    @Kermit the Washington

    Exactly… I’d like to like soccer but I can’t. Ads like this make it seem WAY better than it is.

    The fact a soccer game can go 90 minutes+ and still end 0-0 or tied is the reason it sucks.

  • egypt

    @thenatural…. you must not be a baseball fan either

  • Dan

    Guys I was just like you let me know you what to do. Dont watch soccer on your own. Get someone who is really into it. Preferably someone not american born, like an Italian person (or whomever) . start doing things like playing fifa with them watch highlights of games. Gradually because they are so passionate about the sport you will begin to take that in. Before you know it you are watching the inter milan , bayern game screaming at players for not doing something right, like in NBA. It worked for me.

  • rapTOr

    if we had pro leagues with the level of talent in europe, not only would we like soccer, im pretty sure it would become our national sport.

    its a start the the MLS has attracted washed up names like
    Beckham and now Henry, but for soccer to really catch on here there has to be an influx on domestic talent that can captivate audiences around north america. But even if that eventually happens, the future of football in north america is still gloomy, as these players would most likely opt to play in the Mecca of Football, and that is in Europe.

    the end.

  • tp

    lets be realistic here.. soccer will NEVER become our national sport.

  • http://www.myspace.com/carlifrancis quest???

    @dan thats how i now somewhat like soccer. playing fifa and watching highlights.

  • Diggity Dave

    Bad ass commercial, too bad Americans despise soccer for no good reason. Greatest. fanbase. ever.

  • common sense

    man, im english and obviously grew up with soccer and it sucks in general. at the top of the sport, the best teams like barcelona, real madrid, arsenal, play the proper way. but the sport is too watered down with inferior talent across the board and there is absolutely no parity.

    seriously, imagine competitions were only a handful of teams win anything. when games are good, they are good. but when they are bad, the sport is damn near unwatchable and a 0-0 90 minute match is like watching grass grow.

    iv’e grown up a die hard soccer fan, traveled to different countries to watch games etc, but i now prefer bball and american football. much more competitive and exciting. soccer needs to modernize and introduce more layers of strategy like roll on roll off subs to utilize the vast squads at the teams disposal. whats the point of having a 20something man squad when only 11 players plus 3 subs can be used and when a player goes off he cant come back on. this vastly minimizes the strategic element of the game. lets be honest. X’s and O’s don’t come into the sport. if you have the better talent you win period. the sport has so much potential to be better but the power brokers restrict this for some reason. i see through the facade and pine for a better game unlike the masses who are content with the current product. shame.

  • Mau

    GO Argentina!!!!!!!!!!!

  • Mau

    Today :
    Arg 5 vs Canada 0

  • http://diaryofatiredblackman.wordpress.com/ Cal

    Pretty dope…makes me sad to see Ronaldinho tho. http://diaryofatiredblackman.wordpress.com/

  • Fraz

    Nikefootball does without a doubt their best commercial work around worldcup. Even if you’re a casual fan or not familiar with the sport this shows you how entire countries live and die with one play from a single player. The ronaldinho samba workout was hilarious. The shot of Rooney going from washed up balding in a trailer park if he doesn’t make the play to being knighted by the queen and acing Federer at table tennis, genius stuff there. Drogba, Ronaldo, nuff said. If you’re American and can’t get into it, the prior poster was right. Get overseas or watch with a foreign-born fan and you can’t help but learn to love it if for nothing else than the passion. Way better commercial than the puppets stuff.

  • 3ple2ble (aka solomon)

    not really a soccer fan, but gotta agree with diem that this ad is fucking dope…

  • nate

    I dont watch soccer but that commercial was great. had to watch it twice. its much better the second go round

  • RapTOr

    While this commercial is pretty sick, NOTHING surpasses the epic caliber of this Nike produced soccer commercial…really makes you fantasize about being a pro soccer player in Europe.


  • Dave

    I love how even in commercials Ronaldo flops..

  • Silverselectjd

    I love football (Soccer, really? it’s football). i love it as much as i love the NBA and the NFL. The things is, you need that passion, that connection to the sport. Trying to force youself to like it is like transfering your passion for the Celtics to the Lakers. You say that after 90 minutes sometimes the score remains 0-0, but in any sport, 1 great play, be it a late late td, or a buzzer beater, or a bottom of the 9th HR, thats what makes for great memories. Watch Lionel Messi, Arsenal, Barcelona, Ronaldo. Watch the passion of the World Cup fans and how much it means to them. Football can be epic, you just need that passion.

  • http://dimemag.com Austin Burton

    I don’t want to throw shade, but … when you have three minutes to work with, it’s much easier to make a dope commercial. I’d like to see the 30-second or 1-minute version.

    For my money, the best regular-length sports commercial is the Jordan Brand “Look Me In The Eyes” ad. I love that one.


    Watching 2 crappy teams who just cant score is boring as fuck, but watching 2 excellent teams who wont let each other score is different.
    when a game is tied at 0-0, both sets of players are running on nothing but adrenaline and neither want it to go to penalties….. you got one team piling on the pressure, your bricking yourself praying your team doesn’t concede, then you get on the break and it switches, an you know anything can happen in the last few minutes, shiit, you just don’t get tension like that in the NBA.
    For that reason, the World cup is just on a whole nother level to the NBA finals.
    The NBA is a sport for spectators, Football is a sport for die hard fans.

  • daghost

    this ad shows that soccer is still running the world in sports!! cold commercial. shout out to my boy ronaldinho.


  • DJ

    mmm not feeling it at all :| ahhh

  • Paul Wall

    Raptor, your first post said it the best. If we had talent like they do over in Europe it would be worth watching. But the only time soccer is worth watching is during the World Cup. That’s when the best soccer is being played. The MLS is equvilant to HS soccer. Just horrilbe to watch.

    Soccer still pisses on baseball in my opinion though. Even if the game ends 0-0 you get to see the players run around and do something. In baseball half the time your waiting for the pitcher to throw the ball or the other half your watching the batter scratching his balls. Weak ass Americans if we consider this our sport.

  • sweetv0mit

    sick… too bad ronaldinho’s not gonna be on team brazil

  • hias

    even if you americans had the passion to love football, you wouldnt like it because its not american, you have not many pros in that sport and no american is interested in what happens in the rest of the world, your horizon ends at the borders, you call your nba champs world champions, true nba is by far the best league in basketball, but it is no worldcup. whatever i hope it gets more popular in the us, your team is qualified and not bad, so go out and show some passion!!

  • Brian215

    yay! Soccer is great except for the part where its boring and gay. Oh sorry that about covers all of it.