NBA / Aug 11, 2010 / 9:00 am

The Empire Strikes Back: LeBron calls out his haters on Twitter

from Twitter.com/KingJames

If there’s one thing Twitter has done for the world of sports and sports media, it has taken down some of the walls between athletes and the public.

Back in the days when an athlete’s primary communication with fans came through the filter of an interviewer, that’s exactly how it was: filtered. But in the era of Twitter and viral media outlets like YouTube and UStream, athletes are willing to say things in their own comfort zone that they probably wouldn’t say with somebody else’s tape recorder and unknown intentions in front of them.

Case in point: LeBron James‘ Twitter post last night.

“Don’t think for one min that I haven’t been taking mental notes of everyone taking shots at me this summer. And I mean everyone!”

Assuming this was actually from LeBron — don’t yet rule out the old celebrity move of claiming your Twitter account was hacked if one of your posts gets an unexpectedly negative response — this went against his M.O.

For LeBron, who has been a public figure since he was about 15 and seemingly media-trained years before that, it was a jarring break from his usual diplomacy. The same guy who watched Cleveland fans burn his jersey on July 8 and didn’t break from his measured tone and “let them down easy” responses, on August 10 snapped at the legions of people who have bashed him with words in the media, with smart-ass tee shirts online, and pretty much anywhere else you’ll find basketball fans.

And of course, by directly addressing his haters, LeBron only created more. Maybe he doesn’t care. Maybe he does. But the shots LeBron acknowledged last night won’t stop until he’s got an NBA championship — and a Finals MVP, just to quell the notion that D-Wade is better than him — in his possession.

All summer I’ve been accused of “dick-riding” LeBron because I defended “The Decision,” supported his move to Miami, shot down the ridiculous notion that the two-time reigning MVP has somehow become a sidekick/role player to D-Wade, and even argued the Cavs organization needs to suck it up and retire his #23 someday.

In reality, I think I’ve simply been able to realize LeBron is a human being and not a basketball card or a movie character.

So much of the criticism levied at LeBron comes from people who only looked at the basketball part of his free agency; who forgot that this is a man deciding where and with whom he is going to live and work for the next half-decade of his life, not just a fantasy owner deciding which roster looks the best. Others wanted LeBron to stay in the role of solo hero, and lost respect for him when LeBron went against typecasting for the ideal sports movie ending. They wanted LeBron to be Jimmy Chitwood in Hoosiers, but he transferred to the antagonist big-city high school instead.

With this latest Twitter development, I find myself defending LeBron again. Was it smart PR to write what he did? Not at all. But he nonetheless committed a wholly human act. How many of us will fret, stew and snap over one piece of criticism by an outsider? Imagine if the criticism was coming at you in waves of thousands. Would you take mental notes? Would you vow to exact payback? Would you use social media — the same thing you use to tell the world you just ate some Rice Krispies — to make your payback plans public? Of course. You’re only human. So is LeBron. And I’m not going to take a shot at him for that.

But he needs to hurry up and win that damn championship.

-Follow Austin on Twitter at @AustinBurton206
-Follow Dime on Twitter at @DIMEMag
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  • zcw

    @SWAT
    if you bought his jersey, than your definitely dickriding more than someone who just quotes a player. I’m just reiterating what Jordan said. You’re wearing another man’s name on your back…

  • SWAT

    LMAO @zcw-so are the millions of other nba/nfl/baseball fans around the world who have purchased their favorite players jerseys! ur quote read like a child’s-”MJ said dont do it so thts it.” its ok to think for urself-fucktard.

  • Conoro

    This obsession you have with LeBron James is seriously disconcerting, Burton.

  • wifey

    the tweet’s irrelevant, but LeHYPE’s still a fag

  • LakeShow84

    LMAO @ 48

    And for the record i got

    3 Laker Jerseys (2 Kobes, 1 Gasol, still lookin for AB)

    2 Sheed Portland, Det jerseys

    1 Timmay Spurs

    1 Howard USA jersey (all the Mambas/Melo’s were gone)

    1 Jordan USA jersey

    and my old Magic Tmac jersey lol so i can feel SWAT.. shit im even tempted to pick up a DWade Jersey..

    Sad part is im 26 so i dont get to wear that shit as much as i would like..

  • Ian

    lakeshow
    u r a grown man dont wear that shit.

    zcw
    do you do anything that jordan doesnt like?

  • LakeShow84

    @ Ian

    Thats what im sayin lol i can only wear them here and there like on a hot summers day..

  • Crew Dizzy

    First off I enjoyed the post Austin and I want to tell dime to
    keep up the good work, I don’t know how I would get through day of work without reading your website. I think it’s crazy how a lot of people have attacked LeBron for his decision. Now I will concede that if I were a Cleveland fan it would have rubbed me the wrong way. But as a basketball fan I think the 1 hour special was brillant. I think the decision and the whole free agent frenzy has been the best thing that has happened to the NBA in years. I mean it’s mid august and we’re still debating the fall out from “The Decision.” I don’t ever remember basketbal being on the front page of every sports page in mid July like it was this summer, or Hall of famers putting their 2 cents in on topic like this like Barkley, magic, and MJ did. In a summer where the world cup should have been the most dominant sports topic, it was LBJ and most importantly the NBA  stealing the headlines. I know Maverick Carter and the rest of LBJS “handlers” get bad raps but at the end of the day the NBA stole the summer spot  light from baseball and the world
    cup and this is arguably going to be the most anticipated season  ever, primarily because of how he and his camp handled his free agency. Though David Stern and NBA might not want to admit it, I know stern is on record as saying he wasn’t a fan of the decison, but secretly I think they loved it. It gave the sport and one of it’s brightest stars a larger stage to advertise themselves. Hence the 1 hour NBA TV special titled “The Schedule.” The reality is because of “The Decision” more tickets will get sold…ratings will be higher…which is good for the NBA and it’s fans. Imagine the lakers and heat meet in the finals…I can’t picture a lockout after such a season. I know it’s a long post, kinda off topic, but I had to get that off my chest.

  • SWAT

    @lakeshow thts a good look fam. tht jordan USA is prolly a killer. and trust im 27-i kno how hard it is to be able to rock those, but here in Tx during the summer-any random trip to the grocery store, any pool party, any road trip over an hour, any NBA game where the team is playing, i wear them with pride. lol.

  • JD

    i still don’t get what he’s done wrong. I can hardly see the big decision special as a big deal.

    People who moans and complains need to go get a life.

  • Oppaman

    it’s funny how people keep bringing up the pippen argument to accuse jordan of having a super team. Pippen wasn’t that good when he first entered the league and improved because he was practicing against MJ everyday for years. Now, can you say the same about LBJ? All his teammates still sucks after he left.

  • Nyeme

    @Oppaman – Lebron’s teammates weren’t that bad. They were more than capable, especially in today’s NBA climate. And Jamison is just as good as Gasol.

    Pippen became great from practicing against MJ? So I guess Jordan help develop Pippen’s handle and court-vision…wasn’t he averaging 6rpg & 5apg in by 3rd year? I guess practicing against Jordan also gave Pippen his athleticism, his slashing ability and his take it to just under the dots and hit the bank shot move.

    How is Lebron talkin ish? This is like Batman running from Joker then callin up Justice League to have his back then pop ish like “Now what!!!”

  • kingralf

    “JD says:

    i still don’t get what he’s done wrong. I can hardly see the big decision special as a big deal.

    People who moans and complains need to go get a life.”

    I can´t find better words than these.

  • http://None Delonte West

    wow AUSTIN , I have never seen anyone go down on LeBUM’s shaft as ferociously as you do! Do you give him a gentle ball massage after he pops on your lips?

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