Style - Kicks and Gear, Video / Sep 27, 2010 / 11:45 am

Dr. J, God Shammgod & Jim Jones Highlight Sick New Converse Ad

It’s been a minute sine Converse had national TV ads running, so when they launched their new Fall 2010 brand campaign entitled “The Procession” last night, you knew they’d come correct. Gritty and raw, the spot was directed by award-winning filmmaker Antoine Fuqua (Training Day, Shooter) and stars Julius Erving, Carlos Arroyo, God Shammgod, Adrian “A-Butta” Walton, Jim Jones and Doug E. Fresh. Check it out and learn more about the spot (including behind the scenes footage) after the jump.

“The new Converse campaign is the perfect summary of who we are as a brand,” says Converse CMO Geoff Cottrill. “It’s a celebration of people from different cultures who are passionate about what they do, coming together to create a movement. Converse is a brand that can authentically blend culture in a way that makes perfect sense for how people view and connect to sport, music and culture today – without lines or barriers.”

In addition to the ad, each of the stars are featured in a series of online vignettes taken from outtakes that illuminate their mutual admiration for each other and that blur the lines of sport, music and lifestyle. Check out some of the action behind the scenes below.

What do you think?

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  • Wonderyears

    Dope to see their skate team represented in there. Kenny ANderson, Eli Reed, Sammy Baca and Rune Glifberg. Didnt know Arroyo was on Cons now

  • cgray

    converse came correct on this one

  • mo.B.bad

    doug e. fresh and Dr. J… now THAT is an ad!

  • TripleDouble

    damn effin’ dope… this ad is the ad!

  • http://getyourishbusted.net Chicagorilla

    That ish was dope. Nothing really happened but it got you hyped to play. still unsure of the purpose of jim jones…he’s lame.

  • http://dimemag.com Mark

    Killer ad. Who sings the song in it? Sounds like Jack White solo or the White Stripes.