NBA, Style - Kicks and Gear / Sep 22, 2010 / 4:30 pm

NBA Unveils All-New On-Court Uniforms

NBA Revolution 30

NBA Revolution 30

Technology is always evolving in the modern society. This fact is no different with the sports world. Scientists are always trying to find a way to make athletes strong, faster and more agile. This morning, the good folks over at adidas unveiled the NBA Revolution 30 at the world famous NBA Store on Fifth Avenue. By using NBA stars Dwight Howard, Brook Lopez, Wilson Chandler and Jordan Farmar as runway models, the sneaker giant showed off the results of their research and hard work over the last four years.

It’s no secret that the players sweat at an enormous rate during the course of an NBA game. The jerseys of the past would absorb the perspiration, adding extra weight for them to carry around. With adidas’ new Climacool fabric, extra baggage is no longer a problem for players. The Climacool fabric moves the heat and sweat away from the body with its moisture management material, three dimensional garments and ventilation channels. As a result, the uniforms are 30 percent lighter and dry twice as fast as previous NBA uniforms. “It’s lighter,” said Chandler. “It helps with speed and makes it easier to jump.”

Some guys even touched on the fact that the old jerseys would become so humid, that players would often change them during halftime. “On occasions I’d change my uniform during the break,” said Farmar.

So adidas set out to fix this problem. Featuring Formotion technology. This reduces the steam stored in the jerseys by decreasing friction between the garments and the player’s skin. Farmar continued: “I like the new jerseys a lot. They are breathable.”

As we noted last night, limited edition versions of the jerseys were available for fans to purchase for $350. As an added bonus for fans in attendance, with the purchase of their jerseys, they were able to meet and get autographs from the four players on hand.

NBA Revolution 30

NBA Revolution 30

What do you think?

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  • http://www.bayareasportsguy.com BASG

    I’m calling B.S.

    When did Farmar every play enough minutes in the first half of an NBA game to necessitate a jersey change?

  • The Advisor

    Why is the PRINT ON YOUR WEBSITE SO DAMN TINY?? So, you don’t want people to read this information you place here? Why put it in 4-point type??? You need the Hubble Space Telescope to read the print on this site! Can’t you go up to at least 8-point type???

  • The Advisor

    Damn, YOU CAN’T EVEN READ THE COMMENTS SUBMITTED!! WHY MAKE THE SITE NON-EXISTENT WITH THIS SUPER TINY PRINT???

  • Big T

    It’s only you dipshit…

  • sonic

    @ The Advisor LOL adjust your screen resolution/zoom size

  • http://www.dimemag.com heino skovgaard, denmark

    I WON A PRIZE FROM DIMEMAG A LOOOOOOOONG TIME AGO,BUT NOTHING HAS SHOWN UP IN THE MAIL.WHEN WILL I GET SOMETHING??

  • control

    Why is Dwight wearing those crazy arm things? He’s showing off a jersey, so it’s not like it’s for utility purposes. I hope Addidas isn’t trying to push these out there, I know 100s of idiot kids who’d pick these up just for pickup games and start rocking them, looking like douchetools.

    I agree with BASG, it’s not like Farmer was playing enough to need to change his uniform during the half. Maybe he was taking splash damage from the guys who were actually building a sweat, but come on…God damn, Farmer is one ugly dood.

  • Qrentis

    @ control

    Lol.. but y not push em out there.. they need to get all the money they can because nike is gonna get the rights to the NBA when adidas contract is over..

    Or at least nike should be trying to get the rights.. who wouldn’t buy an nike jersey to go with there nike shoes..

  • Qrentis

    But adidas is getting better in the shoe game..

    Nike is still nike.. with kevin durant, kobe and lebron on their roster.. haha

  • chief youngblood

    these guys need shooting sleeves ?

  • JAY

    Dwight is a geek wearing those sleeves at a jersey unveiling. Lol! The more I think about it, the more loserish it seems.

    The arm sleeves are retarded to begin with…. they’re nothing but a pair of windsocks people are putting on their arms.

  • JAY

    I’m waiting for the day Dwight rocks the Ultimate Warrior arm straps.

  • SJ

    I can read everything just fine. Learn how to use your computer/browser. Every browser these days has options to allow you to zoom in. Shit, if you’re using IE, just hold control and move the mouse wheel up to zoom. More likely the problem is your resolution being too high for you.

  • http://www.TheProductBand.com Kermit The Washington

    WHY IS THE PRINT ON THIS WEBSITE SO SMALL OH MY GOD I CAN’T BELIEVE THIS!!!

    LOL geez….The Advisor must be an elderly woman; they’re the only ones I know of that call the words on the screen “print”.