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NBA, Video / Sep 24, 2010 / 11:30 am

LeBron James’ Signature Shoe: Nike Air Max LeBron VIII Teaser

Yesterday we took you through the transformation of NBA uniforms throughout history, and now we’re sharing this visual transformation of LeBron‘s signature kicks. Starting with the Nike Air Zoom Generation and ending with the Nike Air Max LeBron VIII, take a few minutes and check out this 30-second teaser from the folks over at Nike Basketball.



Which LeBron sneakers have been your favorite?

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  • NTstateOFmind

    I just can’t comprehend why all of LBJs signature kicks have been so ugly.

    even on the court, the LBJ line has not been the best sneakers out there (good overall support, but compared to some of nikes other sig brands these arent up to par)

  • thenatural

    Lebron’s shoes are just way too bulky for the average baller and they don’t look good with jeans… The Kobe’s are nice because they’re a little more low profile and look good on and off the court.

  • Sporty-j

    Glad Lebrons with my Heat but his shoe designers are letting him down big time like his inner circle advisers. I would not where those if they were free… Maybe he should join Jordan like the rest when it comes to shoes even though i think his brand will be back up like the stock market still is not in about 2yrs because winning FIXES EVERYTHING. Only exception is if you played for L.A. with Kobe and Shaq in 2004 were both players wanted to still the glory and not winning finals MVP at least once in the 3 championships for Kobe became a problem…

  • http://www.weallscheme.com Jeff Chen

    To his defense, The VII’s were fire! I’m not quite sold on the VIII’s yet but maybe they’ll grow on me…

  • chichindo

    My favorites were the Air Max VIIs. I also love the Soldier IIIs.

  • chichindo

    My favorites were definitely the Air Max VIIs. I also love the Soldier IIIs.

  • Geoff

    Zoom Lebron II’s are great performance-wise. Agree that his shoes have not been the most aesthetically pleasing, but it is hard to find a shoe that lloks svelte enough for a SF built like a TE.

  • http://www.weallscheme.com Jeff Chen

    @7 Yes! I rocked the II’s for high school hoops when I was a Jr. and they’re one of my favorite bball performing shoes of all time! (word to Kanye_

  • http://deleted dagwaller

    Can I get these in wine and gold? Anyone? Anyone? Bueller?

  • http://www.highschoolhoop.com Roosevelt

    Is LeBron the only guy in the League who has two different models of a signature shoe? Like Carmelo has the Melo M’s, Kobe has the Air Zoom Kobe’s, etc., but LeBron has the Air Max LeBron’s AND the Soldiers. Wassup with that?

  • http://www.borntocompete.com Money$hot

    I thought I was the only one! I totally agree the Lebron II best performance shoe I played in.

  • kwanza

    What’s good, Dime?

    I am contacting you guys to see if I can get involved a bit because I think have a very unique opportunity to provide the magazine with some interesting content. My name is Nick Kwan from San Francisco, CA and I’ve been studying in Granada, Spain for a month now.

    Not beating around the bush, literally right next door to my dorm, there’s this boutique that’s known as ‘Modus Vivendi’, a Latin phrase that translates roughly to “a life of open-mindedness and accepting of things that are new, “that’s known as the top ‘tienda’ for all your retro and modern NIKE, Jordan, sneaker-head bare necessities and more.

    You think I could take some pictures for you guys, conduct a short interview with the owner and some of the local guys that shop there, translate them, and throw together a little somethin’ somethin’ for an upcoming Street Seen or at least give you guys some fresh material to base off of? Should be an interesting read for hoopers in the States…

    I’m a subscriber to Dime, and along with the YouTube reviews and articles on under-the-radar ballers from the preps to college, my favorite part’s gotta be that Street Seen section.

    I’m pretty good friends with the owner of the shop and when I told him his shop was pretty raw he let me snap some pictures for my buddies back in SF. With that, as you guys know, basketball is huge over here in Espana, easily the second most popular sport other than futbol. Something a little more surprising-the parallel hip hop/urban culture that comes along with; The throwback jerseys, fresh J’s, and overall steez from both genders around this city mimics the SF vibe pretty well, and this store epitomizes the way of life here.

    Ever since my cousin showed me Saint Alfred, Uprise, and Universal Sole in Chi-Town when I was 12, I’ve always been a frequent flyer to these shoe boutiques. I love rummaging around blogs and such to find out unique shops to stop by at whatever city I visit- whether it be in LA, Hong Kong last summer or now, Granada, Spain.

    It’s been a dream of mine since I fell in love with the game with my parents both being from Chicago coppin all the local Championship gear, to somehow work in the basketball industry and write for my top mag. I’ve attached a few photos of MV’s set-up…what do you guys think?

    ——-

    On another note, NBA Europe Live is set to begin, the first of four games being this Sunday in Milan (Oct 3), ending in Barcelona (Oct 7). I was wondering if you guys already had Dime representatives there taking pictures, giving updates, or conducting interviews. If not, I was wondering if I could go on Dime’s behalf. The price of the ticket ranges in all these cities from 100 Euro to 250 Euro. (source: http://www.worldticketshop.com/basketball/tickets/nba_europe_live_tickets) The thing is- media members sit in different sections, so I’m not sure how this works price-wise.

    Since I am already in Spain, flights to these cities would all be under 300 Euro, and as cheap as 50 Euro on sites that I have been using (ex. Ryainair.com) depending on when I book. For Dime to send a representative from NY to Milan, Italy, for example, flights are anywhere from $1400 to $4000 non-stop (source: expedia.com). It would be ideal if you guys could help me out with the price of the flight and ticket because I’m paying from my scholarships and money I’ve made through work and internships (just had one for Cisco this past summer).

    Like I said earlier, it would be crazy to work for you guys and do the thing I love, and even if my dreams didn’t exactly line up with me going to the NBA, at least I can be near the ones who did make it. For instance, the players in these upcoming tourneys, and like my boy Jeremy Lin from Palo Alto who I played against when I was younger, ten minutes away from my house GO WARRIORS! Sorry, had to give a shout-out.

    Nonetheless, although I’m not studying journalism or photography, I have the passion to do things right for a company and industry I have great respect, pride, and compassion for, and people work best when they love what they do. I feel like 9/10 people don’t like or hate their jobs, and if I’m given this opportunity, I will surely count myself as that other 10 percent for the time being. I am personable, laid-back, but am a professional and a go-getter at the same time; I interned as a Sales Engineer for Cisco Systems all of this past summer which is paying for my studies now selling components, hardware, and software to manufacturing plants/facilities, my biggest clients being Anheuser Busch, Kraft, and Downtown LA last summer. If that experience taught me anything, it’s that opportunities are everywhere and it’s up to you to find them-to be great, you gotta do things everyone else isn’t, and lastly- work hard, play harder.

    If aggression/courage was in question, I have no problem dropping my pride and will run over any international media representatives to get my questions answered or get close shots. Basketball wise, I’ve been ballin’ all my life, played all four years in high school, took my co-workers to school last summer, and love playing pickup in different cities and different countries.

    For Dime’s corporate and social image, I also thought it’d look appealing to the public to have interns doing more than office work, and to have an international representative doing pieces from other countries would be awesome in my mind as a reader. I know you guys have an intern inquiry section on your customer service section and I commend you guys for contributing to development of the youth, and I would love to join the team temporarily and possibly in the future.

    My Spanish phone number is 633-671-018. Don’t hesitate to call, but international charges will probably be steep for you guys. I have Skype if you guys want to do a rough/video interview, if necessary.

    Hopefully you guys get this first thing Monday morning, as the games are coming up at the end of the week. Please let me know what your take is on this, and thanks for your time regardless of your decision. One Love! I’m out like Nellie and the playoff drought!

    -Nick, nikwan@calpoly.edu