Sneak Peek: Carmelo Anthony’s New Jordan Brand Commercial
For Dime #59, we caught up with Carmelo Anthony when he was in L.A. to film the new Jordan Brand commercial for his seventh signature shoe, the JORDAN MELO M7. To debut his new kicks, the creative team over at Wieden+Kennedy aimed to deliver a film experience unlike any of Anthony’s previous advertising work. For starters, USC’s Galen Center floor had been transformed into that of Denver’s Pepsi Center; which was in turn being occupied by nine other Carmelo Anthony look-alikes. Below, check out some behind-the-scenes footage from the new spot titled “Do Whatever It Takes,” speaking to ‘Melo’s unique versatility and ability to do it all.
What do you think?
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November 3rd, 2010 at 8:15 pm
TomGfromCanada says:
whats this say about his ego
November 4th, 2010 at 12:54 am
bobby stew says:
I saw that NY hat in the background of the last scene. What are you trying to imply?
November 4th, 2010 at 10:27 am
WinDelRoj says:
Do whatever it takes.. as long as the wife is cool with it and can get her own TV show