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Featured Gallery, Style - Kicks and Gear / Jan 26, 2011 / 12:00 pm

Air Jordan 2011

Air Jordan 2011

It’s finally here! This afternoon, I’ll be meeting with the Jordan Brand design team behind the Air Jordan 2011, but I wanted to get you guys a first look at the 26th shoe in the Air Jordan franchise as soon as I could. Check it out.

Like its predecessors, the Air Jordan 2011 draws inspirational cues from the legacy of Michael Jordan, and features several first-of-its-kind performance and design features (i.e. interchangeable red and blue midsoles) and is one of the most technologically advanced performance shoes Jordan Brand has ever produced. Tinker Hatfield, Vice President of Special Projects and Creative Design for Nike, Inc., and Tom Luedecke, Senior Footwear Designer for Jordan Brand, led the creative team who worked closely with His Airness to create the Air Jordan 2011.

“Each year I challenge the Brand to push the envelope in all aspects of the creative process including design, technology and the overall performance of the shoe,” says Jordan. “The Air Jordan 2011 is representative of where we are headed as a Brand in 2011 and beyond. With each passing year Jordan Brand will look to challenge the way the footwear industry and consumers think about performance, and consistently look to improve upon where we have already been.”

“The Air Jordan 2011 continues the franchise tradition of setting the benchmark for superior performance and design,” says Hatfield. “As a Brand we recognize that athletes want a shoe that is truly an extension of their various styles of play and efficiently responds to their individual and environmental cues.”

To meet this charge, one thing you’ll notice is the interchangeable red and blue midsoles. As Jordan Brand puts it, “For the player that needs to be quicker on court, the blue midsole incorporates heel and forefoot Zoom Air Units that provide an extra responsive ride. The 3/4 length Air Unit and Cushlon midsole in the red midsole are built for players whose game is more explosive and need an extra cushioned ride.”

Also, perhaps the most striking design element is the handcrafted Patina leather – a new material that has never been featured before on a performance basketball shoe. Each shoe is finished with a hand burnishing process, ensuring that no two shoes are exactly alike.

The Air Jordan 2011 will be available in three colors nationwide on Saturday, Feb. 19 for a suggested retail price of $170.

Air Jordan 2011

Air Jordan 2011

Air Jordan 2011

Air Jordan 2011

Air Jordan 2011

What do you think?

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  • http://Www.twitter.com/boneystarks Boney Starks!

    They look orthopedic.

  • http://Www.twitter.com/boneystarks Boney Starks!

    They look orthopedic.

  • http://www.curtpalme.com/forum/files/you_re_a_homo_767.jpg JAY

    I agree with Boney. If you put a “Dr. Scholl’s” logo/brand on them, noone would touch them with a 10-ft pole. But with the Hangman logo, they can charge $200 and kids who won’t even wear them to play ball will buy them. Ridiculous.

  • spk2629

    *yawn*

  • TL

    They should’ve stopped making Air Jordans after he retired for good. This is gross

  • http://www.dimemag.com panchitoooo

    THEY ARE PRETTY UGLY BUT IF THEY DO THE JOB ON THE COURT THEN I CANT COMPLAIN. I CANT WAIT TO TRY THEM ON AND FEEL THIS NEW TECHNOLOGY AND INTERCHANGE THE SOLES AND SEE IF THERE REALLY IS A DIFFERENCE. ON OF THE BEST SHOES IVE EVER FELT WERE THE OLD SCHOOL D-WADES WHEN HE STILL WAS WITH CONVERSE AND AFTER THAT THE GIL-ZEROS FROM ADIDAS. USUALLY WHEN I TRY ON A SHOE I COMPARE IT TO ONE OF THOSE TWO

  • AirKaris

    call me crazy… but i kinda like it! best one they have made in a long time IMO.

  • @

    I kinda like em too. Simple design, but with some Jordan flair. If only the leather didn’t wrinkle and bubble the way it does in the pictures.

  • jDOT

    Horrific! Waste of a shoe and internet attention. 1 – 23, that’s it!

  • ab40

    the 23 was nice.

    I think these are super comfy and are great performance shoes. D-Wade has been rockin em since christmas. I’d take em for a testdrive any day