World Premiere: Kobe Bryant Is The Black Mamba

It’s finally here! Watch as Kobe Bryant fights to protect the game of basketball against all who wish to destroy it in The Black Mamba



While you’re catching it here, millions of fans around the world are tuning in to watch The Black Mamba via Facebook. And simultaneous to that, we caught word that the film is also being shown tonight at the W Hollywood Hotel with LeBron, KD, Amar’e and Pierce in attendance, followed by a performance by The Boss himself, Kanye West.

And if you’re digging the new six-minute concept film as much as we are, people in L.A. will be seeing a lot more of it. Screenvision, the leading innovator in cinema advertising, announced today an exclusive deal with Nike to showcase the film in Los Angeles area movie theaters through Feb. 24 as preshow entertainment before PG-13 and R rated films.

What do you think?

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