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Video / Mar 16, 2011 / 6:00 pm

New Commercial: adidas Is All In

Heart over head. Inclusion over ego. United by passion, we go all in. This is the slogan for adidas‘ new campaign that launched today, featuring a three spots connecting the worlds of sports, style, fashion and music. Starring Derrick Rose, Dwight Howard, B.o.B., Katy Perry, Lionel Messi, David Beckham and many more, the campaign captures the passion these guys put into their game, and takes a look into the visceral nature of raw passion. For example, adidas includes the post-game celebration from when Wisconsin beat undefeated Ohio State earlier this season. Check out the 60-second TV spot below, and the 30-second TV spot and 120-second web exclusive after the jump.



All three spots were directed by French filmmaker Romain Gavras, and feature the song “Civilization” by French electronic band Justice.

What do you think?

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  • beiber newz

    mvp doesn’t mean you are playing better than the next athlete. it just means how well your team is doing. a guy can average 100 points but if his team has a mediocre record, who cares bout his average? kobe avg’d 35, and so? right?

    after taking all this in, i know now why kobe can give a rats ass about regular season accolades. as he likes to say “see me in june”

  • ASH

    GREAT Commercials. D-Rose and Messi All-Day.

  • Hot Fiyah

    These are dope!!!

  • hahns

    siiiiickkkkk!!! notre dame! haha

  • follow thru

    nice