With technology advancing at a blinding pace – from iPhone apps to eBooks to 3D movies – it’s almost impossible to keep track of all the latest marvels that enlighten our existence. This wave of technology has also meant a new avenue to promote products, more specifically, the superstar athlete. I remember a simpler time when gracing the covers of a cereal box was the marketing crown jewel for athletes. Not anymore. In an effort to stay relevant in the sports marketing world, Subway has unleashed the biggest thing in sports endorsements since putting athletes on the cover of video games: a personalized Blake Griffin dunk simulator. Read More »
On Monday, I posted a version of the Nike Air Max Fly By personalized for Blake Griffin and Russell Westbrook. Now, after already seeing the alternate and home colorway, check out the road edition for Amar’e Stoudemire. Read More »
Although there were some people doubting whether or not Baron Davis would ever report to Cleveland, apparently he was just waiting for his shoes. Last night, Boom Dizzle tweeted a picture of his signature Li-Ning BD Defend kicks in a Cavs wine and gold colorway. Check ‘em out: Read More »
It has been 13 years since professional basketball first said hello to Paul Pierce, and luckily, the face of the game’s most decorated franchise hasn’t changed. Living for this moment, Pierce goes to work every night and succeeds in the shadow of irony: an underappreciated star who doubles as the greatest scorer in Celtics’ history. For the world, that should be enough. Read More »
Ohio State’s senior swingman Jon Diebler is a true sniper. Usually he’s content to lay in the weeds, content to stretch the defense and make sure the Buckeyes’ inside-out offense runs efficiently. Occasionally though, Diebler can cut the heart out of teams all by himself, like he did last night against Penn State. Jon went off for a career-high 10 threes, finishing with 30 points for the game. Check out his handiwork here (all highlights boosted by the call from the great Gus Johnson):
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As you already know, there will always be an inextricable link between basketball and hip-hop. And thanks for Nike Sportswear, they’ve taken that relationship to the next level. In a four-part web series called “American Made,” Swedish rapper Adam Tensta went to Detroit to meet Sweden’s only NBA pro, Jonas Jerebko, to try and figure out how to become American Made. Check out the trailer below, and each of the four episodes after the jump.
Knicks/Magic was easily the best game on Tuesday’s run of NBA matchups with Melo, STAT and Dwight battling with playoff-like intensity in an extremely physical game in an electric arena … When the Knicks came out and started 6-9 Shawne Williams on Dwight Howard, we thought Howard was poised to get himself a 40/20 night (as did Dwight, we’re assuming). And after he steamrolled his way to 22 first half points, he was well on his way. Howard ended up with 30 points, 16 boards and five blocks in a 116-110 win for Orlando … Dwight Howard will beast any team’s front line, but with the Knicks, it seemed to make their front court deficiencies all the more glaring. They have zero depth along their front line, making defending opposing bigs an adventure. And their rebounding? Abysmal. Amar’e Stoudemire played 38 minutes and had only two rebounds (with zero defensive boards)! Their leading rebounder was Landry Fields with 11, and at least half of them were hustle boards tracking down long misses … Another glaring Knicks issue following the Melo trade? Read More »
Michael Jordan is real big on staying relevant to the new generation of kids who have never seen him play live. In recent years, we’ve seen him become the first former player to become majority owner of an NBA team; he currently graces the cover of NBA 2K11 (which allows us to replay some of his biggest games); and now with the release of Michael Jordan to the Max on Blu-ray today, we finally get to see his game in HD. Read More »
When the offseason rolls around, players get a chance to unwind, spend time with the family and take up leisure pursuits. In terms of hobbies, the options are vast. Whether it’s recording music, fixing up cars or bowling, I think we can agree the activity of choice for most ballplayers is golf. No matter if you putt like MJ or swing like Chuck, golf is a surefire stress reliever and a great outlet for friendly competition – just don’t invite Tony Allen or O.J. Mayo. Recently, I was invited by the fine folks at Callaway to test out their latest revolutionary product – the RAZR Hawk Forged Composite driver – a club designed and engineered in collaboration with Lamborghini’s R&D team. Read More »
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