Dime Training / Jun 10, 2011 / 3:30 pm

The New Craze In Sports Drinks

Kevin Garnett

Kevin Garnett (photo. ZICO)

If Kevin Garnett is truly on to something, don’t be surprised if the traditional celebratory Gatorade shower is replaced by coconut water in the near future.

Coconut water – a mix of water, potassium, calcium and magnesium extracted from coconuts – has experienced a recent growth in popularity as a competitor to traditional sports drinks, and has apparently taken the NBA by storm.

Advertised as “nature’s sports drink,” coconut water contains a number of electrolytes for rehydration and potassium for cramp prevention. Garnett, an avid drinker, signed an endorsement deal this March with the ZICO after his deal with Gatorade ended in December.

“I’ve always been about bettering my body,” Garnett told Darren Rovell of CNBC. “I won’t call it magic, but it’s close. It’s light on the stomach since it has low acid and it allows me to play 34 minutes in a game with some of the young stars in the league without cramping.”

But Garnett isn’t the only athlete pitching coconut water. Alex Rodriguez and Dustin Pedroia recently signed deals with Vita Coco, while Blake Griffin, Dwight Howard and Anthony Morrow are known to love O.N.E. Active, the natural sports drink from O.N.E. (One Natural Experience).

With a bottle selling at nearly $2 and packing approximately 60 calories, coconut water’s popularity should only continue to rise.

Will you give coconut water a shot?

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  • SoulChorea

    Coconut Water is mad good yo. And good for you. But stay tuned; something else is coming to take over the sports drink world…

  • Young Gunner aka Andius Oneicus: God Of Buckets

    I grew up on coconut water when I lived in Trinidad. Always hits the spot on a very hot day outside

  • JoeGym

    Crazy..I just ran into the Zico crew in Austin…the CEO & his reps are pretty cool.

  • @Deknowz

    America is MAD late, in Jamaica we grew up on that stuff. lol

  • DNice

    Been drinking coconut water straight of the tree since I was a shorty.

  • K-Dawg

    Love coconut water on a hot day! It’s actually used in IVs in some tropical places!

  • erik

    drinkin that all day here in the Philippines. enjoy rest of the world

  • Taj

    The Caribbean has abundance of Coconuts. Dominica we take ours wit Gin. Nice drink!