Featured Gallery, Video / Sep 29, 2011 / 10:45 am

Sneak Peek: Derrick Rose adidas adiZero Rose 2 Commercial

Now that you’ve seen the shoe, and the teaser, you knew that the next thing to drop would be the commercial. And our friends over at adidas Basketball have been dropping hints on their Facebook page since last Friday with various screenshots, as well as helping us get to this point. We’ve made it. In this new 60-second spot titled “The Bull,” watch Derrick Rose use his vicious handle to battle the the matador and picadors in the bullring.

Filmed in Madrid in mid-August, the spot opens with Rose released from a gate as “The Bull” to a frenzied crowd in a bullfighting arena. After sizing up the situation, he drives into the bullring in his new signature shoe to blow by and overpower opponents that represent his real on-court rivals.

Created by 180LA, directed by Stacy Wall and featuring music by DJ/producer araabMuzik, the spot features authentic Spanish bullfighters in their traditional costumes.

“The Bull” begins television rotation Oct. 5 during ESPN and Cartoon Network programming, and during NFL broadcasts on CBS, NBC and ESPN.

What do you think?

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  • http://www.wtf.com Chicagorilla

    I was just about to come here and post this video. I thought it was going to be dumb, but in the end it seemed pretty cool.

  • SwissArmyKnife5

    I like it Nike better step it’s game up.

  • http://www.dimemag.com panchitoooo

    i like the idea of the bull fight but the finished product was a bit underwhelming. i thought they could have done more and really ran with Rose being “the bull”. not only that but it really didnt showcase the shoe that much or show any great angles of the design. its going to be even worse when they cut it down to 30 seconds

  • http://www.dimemag.com Aron Phillips

    I think this spot is awesome!

  • McSimon

    good stuff. also came here to post it, but ya all in office are quick. kudos

  • McSimon

    and did anyone notice new tattoo on derrick?
    1988 on his shoulders. my birth year too

  • http://www.wtf.com Chicagorilla


    yeh i agree, they can go even further with it. I would like to see a CGI mix of Rose being a Bull. Its hard to explain but I think the NBA did it well with this X-MEN first class mix with the NBA guys

    I think there was another one similar to this one too

  • http://www.dimemag.com Aron Phillips

    You guys really think you gotta come to Dime to post stuff we don’t have? We’re on it!

  • http://www.dimemag.com panchitoooo

    LOL@aron patting himself on the back…

    yah it could use some CGI or at least more drama than showing the bull fighters looking stunned once he gets passed. or heres an idea, the bull fighters could have turned into discouraged defenders once D Rose passed them, espcially since theres the dunk at the end of the commercial.

  • http://www.dimemag.com panchitoooo

    on a side note

    has anyone seen that mcdonalds commecial ripping off Kobes ankle insurance? its some little kid talking about french fries insurance and basically says the exact same lines kobe does and even stands back from the actual “scene” just like Kobes commercial.

  • sammy

    did anyone notice the colours of the matadors? lakers, celtics, heat and mavericks

  • abe504

    beast commercial. love how all the other shoe companies are steppin up their game. Nike who? Jordan what?