Video / Oct 31, 2011 / 2:00 pm
Behind The Scenes: Basketball Never Stops
Now that you’ve seen the spot, you knew that the next thing to drop would be behind the scenes footage from the shoot. Hear LeBron James and director Lance Acord talk about what went down, and then check out 22 photos from the shoot after the jump.
What do you think?
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October 31st, 2011 at 7:15 pm
Chicagorilla says:
ummmm, im not a director or nothing, but im pretty sure this is the exact same concept that Team Jordan used in their commercial. Are they really running out of idea that quickly?
October 31st, 2011 at 8:09 pm
Rw says:
Is amare wearing lead sneakers?