Video / Oct 31, 2011 / 2:00 pm

Behind The Scenes: Basketball Never Stops

Now that you’ve seen the spot, you knew that the next thing to drop would be behind the scenes footage from the shoot. Hear LeBron James and director Lance Acord talk about what went down, and then check out 22 photos from the shoot after the jump.

[slideshow id=8]

What do you think?

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  • http://www.geturweightup.com Chicagorilla

    ummmm, im not a director or nothing, but im pretty sure this is the exact same concept that Team Jordan used in their commercial. Are they really running out of idea that quickly?

  • http://Pleasedontdoubleteamme.com Rw

    Is amare wearing lead sneakers?