Now that you’ve seen the initial spot and the behind the scenes feature, you knew that the next thing to drop from our friends over at Nike Basketball in the #BasketballNeverStops campaign would be LeBron James‘ solo commercial. In this new 60-second spot titled “Shine,” watch King James workout, fueled by the energy of basketball.

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*College basketball is here (unlike the NBA), and this year might be one of the best in recent memory. The powerhouse is back, while the Cinderellas believe. That’s a deadly combination. We know some of y’all have been asking for some previews. We have you covered – the top 16 teams in the nation will be previewed individually in the next few weeks. After we broke down a Xavier and ‘Zona yesterday, we’ll keep this going with No. 14-ranked Wisconsin (ESPN/USA Today Coaches Poll).* Read More »

This is just amazing.

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Despite the extended offseason, it appears NBA players have had no shortage of marketing opportunities be thrown their way. And for Phiten, you knew it was only a matter of time before they assembled their team. In conjunction with the release of the new Phiten DUO Titanium Bracelet, watch Carmelo Anthony, Chris Bosh, Eric Gordon and Derrick Williams get schooled by Pac Div on the history of bling.

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And you thought the Shaq vs. Kobe beef was over? It’ll never end. This will go on longer than anything, linger longer than Brett Favre, and it’ll probably still have people talking 10 years down the road. All was quiet on the front for a while, but O’Neal has a new autobiography dropping on Nov. 15 – it’s called Shaq Uncut: My Story and it’s co-written with Jackie MacMullan – and the book gives some more inside info on O’Neal’s view of the feud between two of the most polarizing players in NBA history. According to Shaq, it was Kobe that destroyed the team’s shot at a title in 2004, the year they had Karl Malone and Gary Payton. Read More »