Style - Kicks and Gear / Feb 29, 2012 / 1:30 pm

Get In The Lab: Designing The Air Jordan 2012

Air Jordan 2012

I’ve become good friends with the Air Jordan 2012 in the past few months, first going to the launch in New Jersey, then getting to be one of the first people in the world to customize my very own pair (which should be arriving soon… hopefully!). Even this past Sunday at All-Star Weekend, I was hooked up once again and hooped against Jadakiss and DJ Clue in these joints. Now being tasked with building and customizing my ultimate sneaker, I knew where I was starting.

Choosing between the Air Jordan 2012’s three separate cushioning systems – Fly Over, Fly Around and Fly Through – I critiqued my own game, which revolves around quick dribble moves, pull-ups and speed, and went with the Fly Around midsole and lo innersleeve. Next, I brought in a nubuck overlay and gave the sneaker a splash of color with a yellow Jumpman logo and yellow laces to contrast my Carolina blue. The sneaker fits my personality, and the colorway screams “look at me.”

Check out the evolution below.

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Air Jordan 2012

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  • NTstateOFmind

    i think they need to destroy and rebuild over there at Jordan Brand. the other sig lines already outdo Jordans in terms of technology, design, and concepts. the kobes, lebrons, and (now the) durants would be outperforming them in terms of sales too if it wasn’t for the retro lines (which are the only thing keeping them relevant).

    and then theres the pricetag on the signature Js nowadays…

  • First & Foremost

    ^^^You buy the brand… not the shoe.