NBA, Video / Jun 22, 2012 / 9:30 am

Video: Nike Basketball Unveils LeBron James’ “The Ring Maker”

Nike Basketball

Right after LeBron James won his first NBA title on Thursday night after Game 5, Nike Basketball dropped a classicly cool yet new take on his long-awaited championship. In the spot, an unnamed jeweler follows James from an Akron prep to becoming the NBA’s three-time MVP, all the while starting and scrapping the expected championship rings he doesn’t earn. Until 2012, that is. Hit the jump to see the spot.

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