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Featured Gallery, NBA, Style - Kicks and Gear / Dec 13, 2011 / 12:45 pm

Under Armour And The Best Ad Campaign Of The Year

Brandon Jennings

Along with the NBA lockout came an inevitable domino effect: Owners and players couldn’t reach an agreement, so the players couldn’t play. Thus, the executives couldn’t sell tickets. The vendors couldn’t push products. The fans had no game action to rehash. The bloggers couldn’t blog (as well). And the critics and sportscasters were forced to push golf, tennis and soccer onto us – like we actually care about that nonsense. Fortunately, the recently agreed upon labor contract should ensure that the worst is behind us. Yes – after what felt like a whopping 149 years (not days), the NBA is finally back. But not all was cause for complaints during the extended offseason. Our beloved sportswear companies, responsible for lacing us up with the finest on-court and off-court accents, couldn’t quit their day jobs. So we were repeatedly reminded that basketball never stops. Word to Nike. Read More »

NBA / Oct 26, 2011 / 2:30 pm

The NBA Lockout: Inaction Should Be The Last Action

Chris Paul

This open letter was scribed as a response to ESPN Columnist Scoop Jackson’s piece, “NBA Lockout: A Call To Inaction,” published on Oct. 24, 2011. Here is an excerpt from Jackson:

“Two weeks of the regular season already canceled. Soon, the Christmas games. Then the All-Star Game. And hopefully, the entire season. The countdown to Armageddon is finally here.

If you think you just read the word ‘hopefully’ — as in, does this guy really have the audacity to hope that there is not a 2011-12 NBA season? — you read right. We’re now 117 days deep into the League’s most recent work stoppage; at some point, there needs to be an understanding that the next 300 days are far more important than the ones gone by. Read More »

NBA / Aug 25, 2011 / 2:00 pm

5 Retirement Gigs Shaquille O’Neal Is Destined For

Shaquille O'Neal

In the most obvious basketball-related news since Michael Beasley got in off-the-court trouble again, earlier this summer Shaquille O’Neal announced he would be taking his talents to the sidelines as part of the Turner commentary crew. You don’t have to exactly be a rocket scientist – or a TNT NBA analyst – to know that Shaq Diesel is quite quotacious and clearly fit for evening entertainment. It’s not a matter of if O’Neal will be successful, but how successful he will be. Thankfully, his new gig doesn’t require him to lug around 300+ pounds on 39-year-old knees or match-up against Dwight Howard. So it’s looking like this may be O’Neal’s best decision since signing with the Lakers the year they drafted a teenage Mamba. Read More »