You may not be able to build the same massive shoulders as he, but now thanks to adidas and THQ, you’ll be able to workout just like Dwight Howard – with Dwight Howard. Digitally that is. Expected to drop on the public scene in early 2012, adidas miCoach is an interactive training system that puts users side-by-side with their sports idols to train effectively. And whether you’re looking to strengthen your exercise routine or are just starting out, miCoach is ready for all skill sets. Read More »
Archive for the 'DimeTV' Category
To celebrate his newly awarded Rookie of the Year hardware, Blake Griffin and Nike decided it was finally time the Clippers forward had his own late-night talk show – this is Hollywood after all. And along with help from comedian Andy Richter, they did just that last night at the Nike Vault in front of a very small, studio-sized crowd of onlookers. The set, props, theatrics and even sidekick host all helped to create a pretty awesome atmosphere for the first taping of The Blake Show. Luckily for us, we got to catch the show’s only performance and get up with both Griffin and Richter to hear how their first show all went down.
You could say it was a big year for Raymond Felton. After signing with the Knicks last summer, he became a co-captain alongside free agent signee, and fellow Class of 2002 friend, Amar’e Stoudemire. Leading the charge, Felton and STAT turned a team full of role players into a playoff squad, while franchise executives continued to plot their next move. And it was this next move that sent Felton – along with three other Knicks starters – packing in a trade for Denver’s Carmelo Anthony and Chauncey Billups. But before that trade, we got up with Ray in late January for this shoot in New York City’s Flatiron District for Dime #63 with photographer Chad Griffith. With a style that he describes as “simple, but with a little country swag,” Ray spent a few hours with us for the following fashion spread, all the while talking to Dime correspondent Erin Sharoni about hoops, sneakers and music.
This past weekend in Los Angeles, Lakers forward Ron Artest, along with a line of fans wrapped around the block, made it out to sneaker haven Sportie LA to promote footwear from his new kicks establishment, BALL’N. Along with Artest, BALL’N founder Rodney Jeter was also in attendance to greet and talk shop with everyone that made it out to the West Hollywood store. So far, Artest remains the company’s lone NBA endorser and main marketing focus, which is awesome. This may be Ron Ron’s eighth shoe brand since he’s been catching burn in the L, but both Jeter and Artest claim it’s his last. Luckily, we caught up with both shareholders of the shoe brand (Artest took stake in BALL’N when he signed on) at the free fan-signing event.
Evidently, Carmelo Anthony wants to “be heard.” In his first endorsement since arriving in New York, ‘Melo is teaming up with Boost Mobile in a new city-wide marketing campaign. The pièce de résistance of this partnership is a 128-foot tall billboard near Madison Square Garden. Dime had a chance to get up with ‘Melo and take part in the festivities at 33rd and 9th, on of all things, a double-decker bus.
Kemba Walker scored 130 points over five days in the Big East Championship, easily eclipsing Eric Devendorf’s previous tournament record of 84. But while his step-backs, fearless slashes to the basket and timely threes will forever live in Championship-week lore, his best play might not have involved any of these. Read More »
After yesterday’s win over Marquette in the Big East Tournament, we caught up with Louisville’s leading assist man, Peyton Siva, in the locker room. Check out what he had to say.
After yesterday’s win over St. John’s in the Big East Tournament, we caught up with Syracuse’s leading scorer, Kris Joseph, in the locker room. While the camera’s a little shaky, you’ll definitely want to see what the future NBA player has to say.