NBA All-Star Weekend concluded on Sunday night with the All-Star Game, and over the course of the weekend, adidas tipped off their new fan experience at adidas in the Quarter with visits from star athletes and entertainers. From celebrating the launch of the adidas D Howard 4 to throwing a party at the House of Blues, which featured names like 2 Chainz, Snoop Dogg and Pusha T, adidas was in all during All-Star Weekend. Read More »
Behind-The-Scenes on set of “Basketball is Everything”
The new Derrick Rose commercial for the hotly anticipated D Rose 4 features a medley of famous rappers and entertainers that came out to support adidas and Rose when they shot the soon-to-be iconic “Basketball is Everything” commercial. Read More »
Tauheed Epps, better known by his now-famous hip-hop moniker 2 Chainz, has found a unique way to change the rap game, as we know it. From irreplaceable ATL-inspired lyricism surrounding the “Trap Life,” Chainz has revitalized what many northern hip-hop enthusiasts thought was a dying southern rap game. Read More »
We had a chance to speak with some of the newest players in the NBA last week during the 2013 NBA Rookie Photo Shoot as part of the four-day Rookie Transition Program that wrapped last Friday. While we enjoyed some of the high-jinks during the all-day affair, we also had to talk over a thrumming bass line as hip hop blared in the background for most of the day.
The loud setting plus the incredible lyrical moment from Kendrick Lamar during the debut of the Big Sean track, “Control” last night â€” featuring a K. Dot verse where he goes after most of his peers in the rap game â€” synthesized around our rookie mix. Read More »
Basketball and rap are synonymous. I know. You must have heard me say that a thousand times. Fact is it’s true. Knicks basketball and hip-hop in New York are so jointed together you would think they were Siamese twins. Fans have salivated for New York’s return to the forefront in the basketball world. With potential permeating through the city after the Carmelo trade, Knicks fans are finally seeing some results. Read More »
With the playoffs starting this weekend, we look to the only person whose opinion matters about each team’s playoff outlook: 2 Chainz. From the top-seeded Heat to the limping Lakers (sorry, Utah fans), we used the Tity Boi scriptures to find out how all 16 teams will perform this postseason. Read More »
With Champs Sports launching its fall and winter collection from adidas’ adicolor Originals line soon, it needed an original voice to pair with it. Enter 2 Chainz by way of a national spot you’ll be seeing soon on TV. We’ve got it here now. Read More »
Confidence is crucial when deciding to become a rapper. If you don’t exude a certain arrogance that drips off you, you might as well reconsider your career. Being brash and pretentious is actually a plus and not frowned upon in hip-hop. It’s cool to have the lyrics and flows, but being the quintessential rapper requires a dose of cockiness. Read More »
When it comes to actual athletic ability, the entertainment industry is full of phonies. How many artists would have you believe that they could have been a pro athlete if they hadn’t picked up a mic instead?
Now, I’m not saying that 2 Chainz could have been playing in the NBA today, but as you can see from this footage of him playing ball in high school, he could almost certainly give you buckets. Read More »
/ Aug 30, 2012 / 1:30 pm
Before I even begin, let me say this video is NSFW. Just throwing that out there. The song – “Birthday Song” with 2 Chainz and Kanye West – is okay (I mean, I’m not sure how serious I should take it when someone spits: “She got a big booty so I call her Big Booty”), but it’s the new music video that just dropped today that has people talking. I’m not going to lie, I started cracking up watching this. Read More »