Video Games / Aug 15, 2014 / 10:00 am

Video: Pharrell Williams Talks NBA 2K15 Soundtrack

Pharrell Williams

Grammy-winning crooner and super producer, Pharrell Williams was pegged with curating the NBA 2K15 soundtrack. He came up with a variegated mix featuring popular contemporary acts like Lorde and The Black Keys, but also features 1980s hip hop acts, A Tribe Called Quest, Busta Rhymes and Public Enemy, plus R&B heavyweight Lauryn Hill. In a video released today, Pharrell discusses what particular feature or theme connects the seemingly disparate artists. Read More »

Style - Kicks and Gear, Video Games / Aug 12, 2014 / 2:32 pm

Pharrell Curated NBA 2K15 Soundtrack Includes Snoop, Lauryn Hill, Lorde & More

Pharrell Williams by Shadi Perez

Today 2K Sports announced the eclectic soundtrack for the NBA 2K15 release this fall. Pharrell Williams curated a vast array of music from different sects and genres. The teenage Lorde, blues rockers The Black Keys, electronica rock duo, Ratatat join classic hip hop acts like A Tribe Called Quest, Busta Rhymes, Snoop and Public Enemy — there’s even a Lauryn Hill track. All told, it’s music that can appeal to everyone, no matter your musical inclinations. Read More »

Video, Video Games / Aug 7, 2014 / 1:45 pm

Kevin Durant Provides First Look Of NBA 2K15 Gameplay

Kevin Durant

Today 2K15 coverboy and 2014 NBA MVP Kevin Durant released the first look at NBA 2K15 gameplay with a a small vignette of Durantula going HAM towards the rim. Read More »

Video, Video Games / Jun 5, 2014 / 2:35 pm

NBA 2K15 Releases “Most Valuable Players” Trailer

NBA 2K15

NBA 2K15 (photo. 2K Sports)

Today, 2K Sports released their trailer for the NBA 2K15 “Most Valuable Players” installment announcing the iconic game’s Kevin Durant MVP Bonus Pack pre-order items. Read More »

Video, Video Games / Aug 1, 2012 / 10:15 am

2K Sports Announces Unprecedented Partnership With Jay-Z In NBA 2K13

Michael Jordan

Believe it or not, NBA 2K13 is only a few months away, and for those of you still playing last year’s game, you know you can expect a few changes once the new one hits stores on Oct. 2. To start building the hype, 2K Sports made an unprecedented announcement yesterday: Jay-Z will serve as the Executive Producer of NBA 2K13.

“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history,” says Jay-Z. “NBA 2K13 will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.” Read More »