By now you’ve seen the shoe Will Bynum will play in this season, the Above The Rim Elevate. But we guarantee you’ve never seen it like this. Introducing the “Christmas” edition. Check it out: Read More »

Since their inception, we’ve been keeping you up-to-date with everything Above The Rim has been doing. And let me warn you: Lockout or no lockout, they’re bringing it for the 2011-12 season. With that said, check out the following commercial featuring Will Bynum, Martell Webster and legendary streetballer Corey “Homicide” Williams. Shot at Harlem’s John F. Kennedy Community Center, we got to watch them shoot their newest spot last month, and here it is.

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Since their inception, we’ve been keeping you up-to-date with everything Above The Rim has been doing. And let me warn you: Lockout or no lockout, they’re bringing it for the 2011-12 season. With that said, check out the following spot featuring Martell Webster. After shooting him, Will Bynum and legendary streetballer Corey “Homicide” Williams in Chicago for this campaign, we can’t wait to see when the next spot drops. Also, be sure to check out some behind the scenes footage from the Windy City.

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Reviving a brand that rocked the basketball community in the mid-’90s is no easy task. But if anyone can do it, it’s Martell Webster, Will Bynum, and New York playground legend Corey “Homicide” Williams. With their passion, personalities and hard work, they’re bringing Above The Rim back to forefront of the game. Read More »

(10) Kyle Lee Watson, Above The Rim vs. (15) Billy Hoyle, White Men Can’t Jump

THE RULES

Everything had been fine until this guy showed up. Kyle Lee Watson thought he might with this tournament being back home and all. Georgetown had been great to him his freshman year, whether he played great or not, but still there were people back home who wanted to see him fail. They wanted to see him lose. Haters gonna hate. Always. Read More »

(1) Neon Bodeaux, Blue Chips vs. (8) Thomas Shepherd, Above The Rim

THE RULES

It’s pitch dark. Echoing voices are bouncing off buildings. Laughter. A couple of varsity lettermen with their jackets on are playing like they always played. One-on-one.

“Get off me! GET OFF OF ME!”

How did they end up here? He doesn’t know. Something in his mind is telling him he can’t remember. Or maybe that’s because he doesn’t want to remember. He doesn’t even know what he’s doing, can’t control it. But there’s his old yellow and orange jacket, the one he threw into the river after it was all over, so he can tell this was sometime in high school. Read More »

(7) Quincy McCall, Love & Basketball vs. (10) Kyle Lee Watson, Above The Rim

THE RULES

They’ll never take me alive

Shimmy shaking left to right, one player nearly smashes his face onto the gravel as a knee gives out. The other is alone at the rim, moving past him. All it takes is one dribble and the guard, rocking a shaved line down the middle of his head, lobs it to himself and finishes with a jam. Read More »

Since their inception, we’ve been keeping you up-to-date with everything Above The Rim has been doing. And let me warn you: Lockout or no lockout, they’re bringing it for the 2011-12 season. With that said, check out the following spot featuring legendary streetballer Corey “Homicide” Williams. After shooting him, Martell Webster and Will Bynum in Chicago for this campaign, we can’t wait to see when the next spot drops. Also, be sure to check out some behind the scene footage from the Windy City.

Read More »

(8) Thomas Shepherd, Above The Rim vs. (9) Saleh, The Air Up There

THE RULES

“Yoooo, he’s playing ball without a ball!”

No, couldn’t be. But there he is on the other end of the court, warming up without any type of basketball. From right to left, he moves, smoothly faking dribbles around his legs. The night air is stuffy; the sky, completely black. But we all can see him.

“He looks like he’s auditioning for the Twilight Zone, b…” Read More »

A few weeks ago, 20 kids from NYC’s Hoops By The River basketball program visited Dime HQ to learn how to turn a love of hoops into a career. We spoke to the group on how the sport can lead to other opportunities besides just holding out for that elusive NBA contract. For those of you out there looking to go pro in something other than sports, here are some of the key points we delivered to the group: Read More »