Since their inception, we’ve been keeping you up-to-date with everything Above The Rim has been doing. And let me warn you: Lockout or no lockout, they’re bringing it for the 2011-12 season. With that said, check out the following spot featuring legendary streetballer Corey “Homicide” Williams. After shooting him, Martell Webster and Will Bynum in Chicago for this campaign, we can’t wait to see when the next spot drops. Also, be sure to check out some behind the scene footage from the Windy City.
TAG: Above the Rim
(8) Thomas Shepherd, Above The Rim vs. (9) Saleh, The Air Up There
“Yoooo, he’s playing ball without a ball!”
No, couldn’t be. But there he is on the other end of the court, warming up without any type of basketball. From right to left, he moves, smoothly faking dribbles around his legs. The night air is stuffy; the sky, completely black. But we all can see him.
“He looks like he’s auditioning for the Twilight Zone, b…” Read More »
A few weeks ago, 20 kids from NYC’s Hoops By The River basketball program visited Dime HQ to learn how to turn a love of hoops into a career. We spoke to the group on how the sport can lead to other opportunities besides just holding out for that elusive NBA contract. For those of you out there looking to go pro in something other than sports, here are some of the key points we delivered to the group: Read More »
If you’re familiar with New York City in the summer, you know it’s heaven for the ballplayer. Go anywhere, to any corner, to any court and get a good run. There are leagues all over the city, some that are recognized worldwide and others, virtually unknown. And this summer, Above the Rim will be the official apparel sponsor for two of the best NYC sumer leagues, The Watson Classic and the Hoops By the River Invitational. Read More »
Sitting in a cab on the way to the Bronx at 3:30 in the afternoon is not typically how I spend my Sunday afternoons. I had just got back from Scranton, Pa. where I was visiting my cousins and was exhausted from the car ride back – which may or may not have included a carsick dog named Betty. But hey, I couldn’t pass up an opportunity to get a firsthand glimpse at young Kobes in the making. Read More »
In January, we told you about Above The Rim‘s “Dunk Like Will” campaign, and we’ve been waiting ever since to see what talent would come out of it. Well, today’s the day. Introducing Stephon Simpson, a 6-1 dunker that would make even Will Bynum proud. After careful consideration and viewing countless video submissions, the man they call Ultimate Highlight was announced the grand prize winner. Watch to see why…
Don’t tell us we didn’t warn you. Originally conceived in 1989 by a former Division I college basketball player in San Diego, Calif., Above The Rim has re-launched with a fresh identity and product direction. Aligning themselves with the Timberwolves’ Martell Webster and the Pistons’ Will Bynum, ATR has committed to supporting a roster of rising NBA players who demonstrate relentless commitment to their game, their teams and their communities. With that said, check out Webter’s signature kicks, aptly named the Elevate MW5, that he’ll be sporting on the court this season. Read More »