TAG: Above the Rim

Dime 1-on-1 NBA Tournament / Sep 13, 2011 / 11:00 am

Dime’s Ultimate Movie Baller: Neon Bodeaux vs. Thomas Shepherd

Thomas Shepherd

(1) Neon Bodeaux, Blue Chips vs. (8) Thomas Shepherd, Above The Rim

THE RULES

It’s pitch dark. Echoing voices are bouncing off buildings. Laughter. A couple of varsity lettermen with their jackets on are playing like they always played. One-on-one.

“Get off me! GET OFF OF ME!

How did they end up here? He doesn’t know. Something in his mind is telling him he can’t remember. Or maybe that’s because he doesn’t want to remember. He doesn’t even know what he’s doing, can’t control it. But there’s his old yellow and orange jacket, the one he threw into the river after it was all over, so he can tell this was sometime in high school. Read More »

Dime 1-on-1 NBA Tournament / Sep 12, 2011 / 11:00 am

Dime’s Ultimate Movie Baller: Quincy McCall vs. Kyle Lee Watson

Above The Rim

(7) Quincy McCall, Love & Basketball vs. (10) Kyle Lee Watson, Above The Rim

THE RULES

They’ll never take me alive

Shimmy shaking left to right, one player nearly smashes his face onto the gravel as a knee gives out. The other is alone at the rim, moving past him. All it takes is one dribble and the guard, rocking a shaved line down the middle of his head, lobs it to himself and finishes with a jam. Read More »

Video / Sep 9, 2011 / 12:30 pm

Corey “Homicide” Williams Stars In New Above The Rim Spot

Since their inception, we’ve been keeping you up-to-date with everything Above The Rim has been doing. And let me warn you: Lockout or no lockout, they’re bringing it for the 2011-12 season. With that said, check out the following spot featuring legendary streetballer Corey “Homicide” Williams. After shooting him, Martell Webster and Will Bynum in Chicago for this campaign, we can’t wait to see when the next spot drops. Also, be sure to check out some behind the scene footage from the Windy City.


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Dime 1-on-1 NBA Tournament / Sep 7, 2011 / 1:00 pm

Dime’s Ultimate Movie Baller: Thomas Shepherd vs. Saleh

Thomas Shepherd

(8) Thomas Shepherd, Above The Rim vs. (9) Saleh, The Air Up There

THE RULES

“Yoooo, he’s playing ball without a ball!”

No, couldn’t be. But there he is on the other end of the court, warming up without any type of basketball. From right to left, he moves, smoothly faking dribbles around his legs. The night air is stuffy; the sky, completely black. But we all can see him.

“He looks like he’s auditioning for the Twilight Zone, b…” Read More »

NBA / Aug 8, 2011 / 4:00 pm

Behind The Scenes: Local NYC Kids Visit Dime HQ

Above The Rim

A few weeks ago, 20 kids from NYC’s Hoops By The River basketball program visited Dime HQ to learn how to turn a love of hoops into a career. We spoke to the group on how the sport can lead to other opportunities besides just holding out for that elusive NBA contract. For those of you out there looking to go pro in something other than sports, here are some of the key points we delivered to the group: Read More »

Playground / Jul 1, 2011 / 3:30 pm

Ballplayers Unite: Above The Rim Sponsoring 2 Of NYC’s Best Summer Leagues

Above The Rim New York City

If you’re familiar with New York City in the summer, you know it’s heaven for the ballplayer. Go anywhere, to any corner, to any court and get a good run. There are leagues all over the city, some that are recognized worldwide and others, virtually unknown. And this summer, Above the Rim will be the official apparel sponsor for two of the best NYC sumer leagues, The Watson Classic and the Hoops By the River Invitational. Read More »

Playground / Mar 17, 2011 / 4:00 pm

The A.T.R. Project: New York, L.A. & Seattle’s Best Young Talent

A.T.R. Project

Sitting in a cab on the way to the Bronx at 3:30 in the afternoon is not typically how I spend my Sunday afternoons. I had just got back from Scranton, Pa. where I was visiting my cousins and was exhausted from the car ride back – which may or may not have included a carsick dog named Betty. But hey, I couldn’t pass up an opportunity to get a firsthand glimpse at young Kobes in the making. Read More »

Playground, Video / Mar 9, 2011 / 9:00 am

Stephon Simpson (a.k.a. Ultimate Highlight) Dunks Like Will Bynum

In January, we told you about Above The Rim‘s “Dunk Like Will” campaign, and we’ve been waiting ever since to see what talent would come out of it. Well, today’s the day. Introducing Stephon Simpson, a 6-1 dunker that would make even Will Bynum proud. After careful consideration and viewing countless video submissions, the man they call Ultimate Highlight was announced the grand prize winner. Watch to see why…


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NBA, Video / Feb 9, 2011 / 11:00 am

George Hill Wants Nothing To Do With A Dunking Will Bynum

Remember that whole Dunk Like Will campaign we told you guys about? Yeah, well last night he just upped the ante.


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NBA / Jan 24, 2011 / 4:30 pm

Can You Dunk Like Will Bynum? Prove It.

Can You Dunk Like Will Bynum? Prove It.

The majority of NBA players can dunk, but somehow few can throw it down like Will Bynum. As you probably already know, the six-foot Pistons guard is one of the most powerful and explosive dunkers in the League, and now he’s challenging you to throw it down for more than bragging rights. Read More »