A few weeks ago, I was asked to go on camera to talk about the vast amount of detail, design and technology involved in the making of adidas Basketball’s latest boundary-pushing performance shoe – the adidas adiZero Crazy Light 2.
Here is some of that footage to give you a glimpse into what has gone into the making of the world’s lightest basketball sneaker: Read More »
By now you’ve seen the adidas adiZero Crazy Light, but after a successful debut in last year’s NBA playoffs, the lightest basketball shoe ever is back in an even lighter low top version at only 9.2 ounces. Introducing the adidas adiZero Crazy Light Low. Check ‘em out: Read More »
The adidas adiZero Crazy Light is truly a work of art and science. After all, The lightest basketball shoe ever made doesn’t just happen. Crafting something akin to the weight of air that won’t be ripped to shreds during the wear, tear, cutting, and planting is borderline rocket science. And it took years for the footwear developers at adidas to create. Read More »
When Danilo Gallinari arrived in New York in 2008, the city couldn’t get enough of him. What was he wearing, where was he going – it’s as if he was dating a Kardashian. But after being traded to Denver last season as part of the deal for Carmelo Anthony, the fervor screeched to a halt. He finished out the year with the Nuggets before heading overseas to play in Italy during the lockout, keeping a relatively low profile along the way. Well, Gallo’s back, and he’ll be wearing some new shoes when he takes the court for the first time in Denver’s preseason game against Phoenix on Dec. 20. Read More »
Derrick Rose introduced the adidas adiZero Crazy Light as basketball’s lightest shoe in April. Now it’s back in a big way. Watch as Dwight Howard and Big Sean go from the gym to the club to the clear port. Read More »
A mere 1,000 yards from the Pacific Ocean, an eight-team field is taking center court in the 28th edition of the EA Sports Maui Invitational. This year’s tournament showcases an elite lineup of teams, including former national champions Duke, Kansas, UCLA, Michigan, and Georgetown, as well as Tennessee, Memphis and host school Chaminade University. With the action tipping off today, check out the collection of Hawaiian-inspired gear that adidas Basketball put together to pay homage to Maui’s tropical waters. Read More »