With a beautiful weekend on tap here in NYC, we wanted to give you a heads up that the adidas adiZero Crazy Light is finally available at retailers across the county. And if you’re not feeling any of the in-line colorways, know that you can also design your own on miadidas and have the freshest pair on the block. Read More »

Ever since the adidas adiZero Crazy Light was unveiled, people have been asking the same question: Is it really the lightest basketball shoe ever? As good scientists, the folks at adidas conducted several trials to test this assertion, and what you see below is what’s left of The Other Guys’ shoe (the Jordan Fly Wade) to match 9.8 ounces. This time, they traded in the samurai sword, chainsaw and grizzly bear for a medieval axe.

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Ever since the adidas adiZero Crazy Light was unveiled, people have been asking the same question: Is it really the lightest basketball shoe ever? As good scientists, the folks at adidas conducted several trials to test this assertion, and what you see below is what’s left of The Other Guys’ shoe (the Under Armour Micro G Blur) to match 9.8 ounces. This time, they traded in the samurai sword and chainsaw for a grizzly bear.

Read More »

Ever since the adidas adiZero Crazy Light was unveiled, people have been asking the same question: Is it really the lightest basketball shoe ever? As good scientists, the folks at adidas conducted several trials to test this assertion, and what you see below is what’s left of The Other Guys’ shoe (the Nike Zoom Kobe VI) to match 9.8 ounces. This time, they traded in the samurai sword for a chainsaw.

Read More »

Ever since the adidas adiZero Crazy Light was unveiled, people have been asking the same question: Is it really the lightest basketball shoe ever? As good scientists, the folks at adidas conducted several trials to test this assertion, and what you see below is what’s left of The Other Guys’ shoe (the Nike Hyperdunk 2010) to match 9.8 ounces. My question is, where did they get the samurai sword?

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In his new commercial spot premiering tonight, Derrick Rose tells us to remember the number 9.8. It’s not the number on the shot clock, or the seconds left in the game, but rather the weight in ounces of the new adidas adiZero Crazy Light. Set to Big Sean‘s new track, “I Do It,” watch as Rose brings you through the streets of his hometown.

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Right when you thought basketball shoes couldn’t get any lighter, adidas went and did this. Introducing the new adidas adiZero Crazy Light, the lightest shoe in basketball to date. At a ridiculous 9.8 ounces, the adiZero Crazy Light is more than 15 percent lighter than the nearest competitor, helping you achieve adidas’ ultimate goal in terms of performance: Fast. And with Derrick Rose and others set to debut the adiZero Crazy Light in the NBA Playoffs, you’ll get to see them in action soon enough. Read More »