There are few NBA players who enjoy this type of promotion more than Dwight Howard. Dude loves it. Here is DH debuting his new signature shoe, the adiPower Howard 2, that he’ll be wearing for the second half of the season. Read More »

We’re a little late to post this, but we think it’s worth a look for our readers. Last week, our friends at Foot Locker debuted this video to kick off February – aka “The Hottest Month Ever” at the retail chain.

For four straight weeks, Foot Locker will be hitting consumer with premium releases from Nike, Jordan, adidas, and more in every category. Read More »

Now that we know what the uniforms will look like, the next step is the sneakers. Today, adidas released the “All-Star” Edition of the sneaker Derrick Rose will be rocking come February 26 in Orlando – the adiZero Rose 2.5. The fourth signature shoe of the reigning MVP is the lightest he’s ever worn (11 ounces). It also features a toe box with a brushed synthetic material with hardwood heather texture and iced outsole to tie to the NBA All-Star uniforms. Read More »

This content first appeared on Foot Locker’s Unlocked Blog

There are innumerable ways to describe Derrick Rose’s game. Already an NBA MVP, he’s crazy fast from baseline to baseline. He’s got crazy flight, doing damage at the rim like no other point guard before him. And his crazy handle lets him drop nearly any defender in the league. To be all of these, though, his shoes have to be crazy light.

The perfect combination of all those elements is the baby Bull’s crossover. He’s modest about his move — he calls it “a basic right-to-left crossover, or left-to-right crossover” — but we all know calling it “basic” is like calling NASA math easy.
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Tomorrow night, the Knicks and Bulls are set to play on TNT. Will you be watching? You probably should, if for no other reason than Derrick Rose will be wearing a dope new colorway of his new signature sneaker, the adidas adiZero Rose 2.5.

Dubbed, “Brenda,” the bold red colorway of the shoe represents family for Derrick and is his mother Brenda’s favorite color. The texture of the shoe’s nubuck upper is embossed with detailed rose material and features a full-grain nubuck leather toe for a strong off-court look. The shoe’s on-court debut is a direct nod to the “Big Apple.” Read More »

By now you’ve seen the shoe Derek Fisher has been playing in this season, the adidas adiZero Crazy Light Low. But we guarantee you’ve never seen it like this. Introducing two of D-Fish’s home and away player exclusives. Check ‘em out: Read More »

By now you’ve seen the adidas adiZero Crazy Light, but after a successful debut in last year’s NBA playoffs, the lightest basketball shoe ever is back in an even lighter low top version at only 9.2 ounces. Introducing the adidas adiZero Crazy Light Low. Check ‘em out: Read More »

Two years ago, we came up with a great idea. As you know, Dime is a basketball lifestyle publication, so we are all about giving you guys an all-access pass into the lives of NBA players. Whether it’s showing you their cars, homes, tattoos or gear, we want to know. Today, adidas Basketball follows up their own “What’s In The Bag?” features with Derrick Rose, Dwight Howard and Josh Smith, this time starring Derek Fisher. You might be surprised… Read More »

So you’re tuning in to watch the Mavs’ championship ring ceremony tonight, right? Check out the track jackets they’ll be wearing. Paying homage to Dallas’ championship run with the Larry O’Brien Trophy on the chest and “Dallas” outlined in gold, this is one piece of gear all Mavs fans should cop. Read More »

One of the things I like the most about YouTube is that anyone can go on there and talk about anything. And in the sneakerhead community, in addition to showing off the collection, this often means reviewing shoes. So inspired by all of them, Derrick Rose gives us an exclusive review of his new signature shoe, the adidas adiZero Rose 2.5. Read More »