Photos of the sneakers Derrick Rose will be rocking during this upcoming postseason were recently revealed, and now finally, the shoes are now dropping. The NBA’s reigning MVP’s signature line – the adidas adiZero Rose 2.5 – are the lightest sneakers he’s ever worn at 11 ounces, and this colorway continues the Chicago tradition to wear black-based sneakers during the playoffs. Read More »

Derrick Rose - adidas ClimaCool Seduction (photo. adidas)

Need some running sneakers for the summer? I could use some. I think everyone could. Well adidas has you covered. The sneaker giants launched the new ClimaCool Seduction running shoe today with a campaign centered around Derrick Rose, as well as Katy Perry, David Beckham and Lionel Messi. Rose is seen running through Chicago in the video in the new sneakers, which promise to reduce foot temperature by up to 20 percent, and in-shoe moisture by 50 percent for maximum comfort during workouts. Read More »

Who remembers the Y2K craze? The world was supposed to end, or at the least, society was supposed to collapse. We got a terrible Will Smith album (Or if you were a misguided soul like me, you probably liked it.). We were all planning to end up like John Cusack in 2012, flying planes through buildings and angling for tickets to some special ship. But the best thing to ever came out of the year 2000 was the Sportscenter commercial. Who remembers it? Mark McGwire smashing computers. Charley Steiner, with a tie around his forehead, yelling, “FOLLOW ME! FOLLOW ME TO FREEDOM!” Read More »

With Derrick Rose and Dwight Howard featured in most of their ad campaigns it is easy to forget that Adidas sponsors other NBA players – like Eric Gordon of the New Orleans Hornets. Gordon has been injured for most of the year so it’s a good bet that most casual NBA fans don’t even know what team he is on, nonetheless adidas and Champs chose Gordon to market their adiColor. Read More »

Were you checking out Derrick Rose‘s feet during the second half of the NBA All-Star Game like we were? Finally, we have official photos of the new sneakers the reigning MVP was rocking that night. Known as the adidas adiZero Rose 2.5 “Black And Blue” edition, these are now available at both Foot Locker and Eastbay for $110. Read More »

March Madness ALWAYS sneaks up on me. Ever since I came to Dime , it became even worse. With my concentration on the NBA, I’m going from the “guy who knows what No. 5 seed is likely to fall, and who has the highest sleeper statistical rating” to the “guy who goes with Michigan State because his grandfather went there and because they always win.” But once again, March Madness is about to begin, and what better way to ring it in then with some new gear. Today, adidas unveiled the new, ultra-lightweight adidas adizero uniform for Baylor University, University of Cincinnati and University of Louisville. Read More »

Back when Dwight Howard originally reviewed the adiPower Howard, he called out a popular sneaker reviewer known as ZayaX for not showing it some love. After ZayaX eventually reviewed the sneaker, adidas got him the hookup with the All-Star colorway for the adiPower Howard 2. Then, they surprised him. Read More »

This is cool. When we were in Orlando for NBA All-Star Weekend, we stopped by the adidas VIP Suite to check in and catch up with our friends at the Three Stripes.

During the visit, they told us they were planning on shock the hell out of one of their most passionate fans with a surprise visit from Derrick Rose. Read More »

With exclusive offers, early access to products, and other great opportunities steadily coming your way, it was already great to be a Foot Locker VIP member. But now Foot Locker has sweetened the deal with their “Hottest Month Ever” sweepstakes.

Between February 27th and March 5th, 32 lucky winners will receive one of the new release sneakers (see them all after the jump), but only Foot Locker VIP members are eligible to enter. Read More »

Derrick Rose’s 2012 NBA All-Star Weekend will be remembered for the one dance he never did. During the introduction of the East’s starting lineup, LeBron James and the rest of the starters emerged doing what’s become commonplace at this event: a little “look at me” dance. To his right stood Rose. Motionless. No pre-game moment generated as much laughter as the single shot of Rose standing, staring straight ahead as his four teammates got their Chris Browns on. Read More »