You already know about the Air Jordan 2010, but to highlight the celebration of the 25th anniversary of the Air Jordan franchise, Jordan Brand is hooking up their colleges too. For the next three days, North Carolina, Georgetown and Cal will sport silver anniversary gear head to toe to tell the story of the brand. And the gear is sick! Read More »

The other day we brought you the sneakers that the Rookies and Sophomores were wearing on the court, before they hit the hardwood. Now, we’re showing you some of the All-Star sneakers that the NBA’s biggest stars will be rockin’ at Cowboys Stadium tonight. You’ve already seen the All-Star edition of the Nike Zoom Kobe V, Nike Air Max LeBron VII and Nike Hyperize, as well as the adidas TS Supernatural Commander & Creator, so check out the rest of ‘em below: Read More »

The other day I told y’all about the Jordan Brand 23/25 Experience before I even had a chance to make it through. But on Thursday, the snowiest of the snowy days here in Dallas, I trudged through the slush and was not disappointed with the result. Are you experienced? Read More »

Team Jordan, as always, is well-represented in the 2010 All-Star Game. From starters Dwyane Wade and Carmelo Anthony, to reserves Chris Paul, Joe Johnson and Gerald Wallace, you could run that five and do damage against just about any team in the League. So while they’re in town, the team is doing something special. Introducing the Jordan Brand 23/25 Experience. Read More »

Last night, Jordan Brand unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring the newest member to the team, Dwyane Wade. Read More »

Behind the scenes of the Air Jordan 2010 with designers Tinker Hatfield & Mark Smith.

Part of the festivities surrounding the launch of the Air Jordan 2010 down here in Miami, involve going to the Heat/Cavs game tonight. And from what I hear, we won’t just be watching the game, but will be balling out in one of the executive suites. Read More »

Jordan Brand knows how to do it big. After arriving in Miami and being taken to the Fontainebleau in Miami Beach, we hopped on a yacht from the hotel to an undisclosed location somewhere in the heart of Miami. White walls, red mood lighting and the portraits on the walls were closeups of the next shoe in the legendary Air Jordan line: the Air Jordan 2010. Read More »