Last night, Jordan Brand unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring the newest member to the team, Dwyane Wade. Read More »

Behind the scenes of the Air Jordan 2010 with designers Tinker Hatfield & Mark Smith.

Part of the festivities surrounding the launch of the Air Jordan 2010 down here in Miami, involve going to the Heat/Cavs game tonight. And from what I hear, we won’t just be watching the game, but will be balling out in one of the executive suites. Read More »

Jordan Brand knows how to do it big. After arriving in Miami and being taken to the Fontainebleau in Miami Beach, we hopped on a yacht from the hotel to an undisclosed location somewhere in the heart of Miami. White walls, red mood lighting and the portraits on the walls were closeups of the next shoe in the legendary Air Jordan line: the Air Jordan 2010. Read More »