In 1985, a partnership between Michael Jordan and Nike changed the athletic apparel culture forever with the release of the first pair of Air Jordan sneakers. Fast forward about 30 years later and the Jordan Brand has become one of the most iconic athletic brands ever. MJ is the most marketable athlete in our lifetime and his legacy has impacted every athlete in some form or another. Read More »
Christmas Day games in the NBA always feature some incredible sneakers. From Nike to Under Armour, here’s a quick preview of what we know players will be wearing tomorrow on the big day. Read More »
As the story goes, when Michael Jordan was deciding which sneaker company to sign with out of UNC, he was sure about one thing: It almost certainly would not be Nike. Jordan had a very high opinion of adidas, and he had played his entire college career in Converse â€“ which endorsed guys like Magic, Bird and Dr. J. MJ’s parents actually had to convince him to go through with his trip to Portland to hear Nike’s pitch. Read More »
/ Feb 1, 2012 / 9:01 am
We collaborated with the Foot Locker Unlocked blog to break down the significant history of the Air Jordan X “Chicago” and what it has meant to the basketball world.
Check it out HERE.
The Air Jordan X “Chicago” drops tonight at midnight, and is no question a coveted sneaker simply because it hasn’t been around in a while. Until tonight, it hadn’t been released in 17 years, and OG pairs fetch a pretty significant premium on the secondary market. Simply put, a lot of Jordan aficionados have been waiting a long time to get a fresh version of Chicagos. Read More »