By now you’ve seen the shoe Will Bynum will play in this season, the Above The Rim Elevate. But we guarantee you’ve never seen it like this. Introducing the “Christmas” edition. Check it out: Read More »

Don’t tell us we didn’t warn you. Originally conceived in 1989 by a former Division I college basketball player in San Diego, Calif., Above The Rim has re-launched with a fresh identity and product direction. Aligning themselves with the Timberwolves’ Martell Webster and the Pistons’ Will Bynum, ATR has committed to supporting a roster of rising NBA players who demonstrate relentless commitment to their game, their teams and their communities. With that said, check out Webter’s signature kicks, aptly named the Elevate MW5, that he’ll be sporting on the court this season. Read More »

A couple weeks ago, I told you about my trip to Lynn (MA) English High School, where Team Flight Brothers helped kick off the season with an aerial display in support of Reebok‘s Above the Rim footwear collection. The ATR collection will be worn by some of the top players in the NBA this upcoming season, along with TFB in all their performances. The kicks designed for high flyers, will be launching exclusively at Sears this week.