TAG: ATR

Playground, Video / Sep 12, 2012 / 10:30 am

Video: The Summer of Corey “Homicide” Williams – City by City

Homicide

Corey “Homicide” Williams is known as one of the best playground ballplayers around, and now you can see why. Recently, Above The Rim, the people behind one of the best ads we’ve seen in a long time, launched their latest video series called “City By City.” Follow along as Homicide hits Houston, Chicago and his hometown of New York City to give clinics, star in movies and photo shoots and, of course, win championships. Read More »

Style - Kicks and Gear / Feb 16, 2012 / 4:30 pm

Martell Webster’s The Elevate “Black History Month” Edition

Martell Webster The Elevate "Black History Month" Edition

Martell Webster The Elevate "Black History Month" Edition (photo. ATR)

The batch of special edition Black History Month sneakers isn’t over yet. Above The Rime has released a special edition of The Elevate for Martell Webster, featuring a black with gold stitching and accenting with a black nubuck upper. If you checked out the T’Wolves last Friday against Dallas, you might’ve noticed Webster rocking them. Read More »

Style - Kicks and Gear / Dec 23, 2011 / 5:00 pm

Above The Rim Elevate “Christmas” Edition

Above The Rim Elevate

By now you’ve seen the shoe Will Bynum will play in this season, the Above The Rim Elevate. But we guarantee you’ve never seen it like this. Introducing the “Christmas” edition. Check it out: Read More »

Style - Kicks and Gear / Nov 2, 2010 / 1:00 pm

Martell Webster’s Signature Shoe: Above The Rim Elevate MW5

Above The Rim Elevate MW5

Don’t tell us we didn’t warn you. Originally conceived in 1989 by a former Division I college basketball player in San Diego, Calif., Above The Rim has re-launched with a fresh identity and product direction. Aligning themselves with the Timberwolves’ Martell Webster and the Pistons’ Will Bynum, ATR has committed to supporting a roster of rising NBA players who demonstrate relentless commitment to their game, their teams and their communities. With that said, check out Webter’s signature kicks, aptly named the Elevate MW5, that he’ll be sporting on the court this season. Read More »

Playground, Style - Kicks and Gear, Video / Nov 9, 2009 / 9:00 am

Reebok & Team Flight Brothers Launch The ATR Collection

A couple weeks ago, I told you about my trip to Lynn (MA) English High School, where Team Flight Brothers helped kick off the season with an aerial display in support of Reebok‘s Above the Rim footwear collection. The ATR collection will be worn by some of the top players in the NBA this upcoming season, along with TFB in all their performances. The kicks designed for high flyers, will be launching exclusively at Sears this week.