The athlete’s rags-to-riches trope is as old as sports itself, and runs parallel to the Horatio Alger-esque American Dream: If you work hard enough, anything is possible. But when you spend any time in an inner-city American ghetto, that ethos can make your skin crawl — reality doesn’t usually fit into a snug narrative like this one. But we couldn’t help get goosebumps as Gloria James narrates this new commercial for Beats by Dre starring her son, LeBron James, returning to his old Akron high school gym, now named The LeBron James Arena. Read More »
Every athlete prepares for the big game in their own unique way. That’s the theme behind the new Beats By Dre spot: “The Game Before the Game.” The commercial highlights various soccer players, celebrities and fans as they prepare for their big moment. LeBron James cameos as do a number of other celebs and athletes. Read More »
It’s been a rough opening month for the Brooklyn Nets and summer acquisition Kevin Garnett. The new Nets are mired in a 3-10 start that has them towards the bottom of the Eastern Conference and KG can’t buy a bucket right now. That’s why he might want to throw on the Beats by Dre studio wireless headphones. Read More »
There are very few people who can call LeBron James and expect him to interrupt a workout to talk. It turns out Dr. Dre is one of them. Check out the new Beats By Dre Powerbeats commercial, featuring the King. Read More »
Okay, so maybe the timing isn’t perfect, but in light of the holiday season, we’ll be putting together an online gift guide for all of you last minute shoppers. Think clothes, gear, sneakers, music, video games and basketball products… basically everything we at Dime are really feeling at the moment. Read More »
If you’re a fan of Dime, chances are you’re also a fan of Beats by Dre headphones. And with that in mind, we wanted to share with you the first-ever standalone TV spot from Beats which just debuted. Highlighting the new, Limited Edition Beats Studio Colors just in time for the holiday season, the spot features members of the Beats family – including Dr. Dre, Vildane Zeneli and my buddy Levi Maesto – like you’ve never seen them before. Read More »
Now that you’ve seen the headphones, I figured you might want to check out the commercial as well. Watch as Dr. Dre teams up with LeBron James and comedian Affion Crockett in the new commercial for PowerBeats. Also, be sure to check out a behind the scenes video from shoot after the jump.
You can’t go anywhere these days without seeing the game’s biggest ballers rocking Beats by Dre headphones. And while we’ve known for a minute that LeBron James had something in the works for his own pair, we were left in the dark as to exactly what the two would collaborate on. Yesterday, we were shown the light. Introducing “PowerBeats.” You’ll like what you see. Read More »