Sex sells. That is a universal marketing truth. But what about sex and basketball?
That is the combination being attempted by the upstart Bikini Basketball League, an eight-team league in select U.S. markets slated to tip-off in late May or early June. News of the league’s start hit the Internet in September with questions snowballing in since the announcement. Why bikinis? Is it all a gimmick? Is it really about basketball or is it somewhere in-between? Read More »