TAG: Danny Meiseles

NBA / Jan 26, 2011 / 2:15 pm

Meet The NBA’s Marketing Genius

Meet The NBA's Marketing Genius

By now, you’re probably well aware of the NBA’s “Encouragement” campaign, the latest iteration of Where Amazing Happens. Using archive footage of NBA superstars when they were younger, they’ve inserted a person via green screen as if they were talking to the player at the time, encouraging them. That new footage is then synched with the old footage to make it seem as if the person that was filmed is in the same shot. It’s like Back to the Future, but better.

With the new spot starring Chris Paul at West Forsyth High School debuting tonight, we got up with Danny Meiseles, Executive Vice President and Executive Producer of Production, Programming & Broadcasting for NBA Entertainment, to talk about the campaign. Read More »