The lion’s share of Team Jordan athletes are, of course, basketball players. But one of the things that has set the Jordan Brand apart as an eternally thriving entity is that it’s never been just about basketball. The Jumpman has branched out to football and baseball players, boxers, Paralympic athletes and even a jazz saxophonist. Read More »
TAG: Derek Jeter
On the basketball court and in the corporate arena, Dwyane Wade’s potential appears limitless. As the perennial MVP candidate and newest Air Jordan pitchman confronts off-court distractions and constant speculation about his future, he’s not close to giving up his spot on the medal stand as one of the undisputed top three players in the game.
Earlier this season, Wade posed for the cover of Dime #54 (on newsstands now) and sat down to interview for this story. Read More »
As expected, you couldn’t get away from Kobe Bryant yesterday. In fact, if you have any Orlando Magic fans in your life, you might wanna have them stay away from the Internet or any sports TV/radio stations for the rest of the week. The fallout from Kobe’s first “solo” NBA championship has so far revolved around two questions: What is Kobe’s place in history? and What’s next for Kobe and the Lakers? Read More »
Late last night, after hearing yet another TV analyst talk about Kobe Bryant‘s “drive” and “competitiveness” and “will to win” the same way you’d talk about a woman’s features, I wondered when we started defining our greatest athletes with intangible terms we can’t even define.
Nevermind the ring count: This is how Kobe has truly set himself apart from Shaq. Read More »