Iman Shumpert. Number 21 on the New York Knicks.

He Rhymes.

While he was recovering for the last eight-and-a-half months, Iman channeled some of his energy into dropping his mixtape album, called #POST90s.

Just in time for Iman’s return to the court, the 3 Stripes of adidas has released Shumpert’s own version of the TOP 10, which was limited to 500 NUMBERED pieces, and will drop TONITE at 21:21 (9PM EST) exclusively at Packer Shoes in Teaneck, NJ, in honor of Shumpert’s return to the court. Shumpert will even be in the house.

For those who can’t be here, I’ve brought a piece of Shumpert’s story to you and your ears. Here is a Minimix, chronicling Shumpert’s Return, THRU his own songs, mixed by yours truly. Read More »

NBA All-Star Weekend is a time for basketball brands to show off. Parties, media pickup games, and PR stunts are the norm. A usual standby is the “gifting suite,” a spot where people come through and basically pickup up a generic giftbag and bounce.

But this year’s adidas VIP Suite was one of the best we’ve been to in our many, many All-Star Weekends. Read More »

On Thursday, we told you about rolling VIP with Snoop Dogg during All-Star Weekend. And for those of you that did, you probably know that Snoop’s squad took home the title at the inaugural adiHOOP 3-on-3. (The “West Coasters” featured Snoop, Game and Chris Brown, and were coached by Matt Barnes.) Ken Jeong (a.k.a. Slim Chin) and DJ Neil Armstrong were also in the house, as well as Serge Ibaka, Jrue Holiday, Wesley Johnson and Toney Douglas. Check out the recap below:

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Things got kind of crazy yesterday up at the NBA Rookie Photo Shoot. So in addition to impromptu dunk contests and Hassan Whiteside juggling, DeMarcus Cousins and Lance Stephenson hopped on the 1s and 2s to scratch with Jay-Z‘s DJ Neil Armstrong. While Cousins still has some work to do, Lance wasn’t half bad.

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