After the resounding success of the NBA’s “Encouragement” campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it. Thankfully, people did. After checking out these four spots, and one starring Lindsay Lohan, watch Mel Gibson before his fall from greatness.

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After the resounding success of the NBA’s “Encouragement” campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it. Thankfully, people did. After checking out these four spots, watch one starring Lindsay Lohan. Priceless.

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After the resounding success of the NBA’s “Encouragement” campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it. Thankfully, someone did. Check out four such spots. This is where amazing truly happens…

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After posting all five commercials, and an interview with the man behind them, people kept asking us the same thing: How do they do that? Take a minute to go behind the scenes of Steve Nash‘s spot to see the mystery finally revealed.

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By now, you’re probably well aware of the NBA’s “Encouragement” campaign, the latest iteration of Where Amazing Happens. Using archive footage of NBA superstars when they were younger, they’ve inserted a person via green screen as if they were talking to the player at the time, encouraging them. That new footage is then synched with the old footage to make it seem as if the person that was filmed is in the same shot. It’s like Back to the Future, but better.

With the new spot starring Chris Paul at West Forsyth High School debuting tonight, we got up with Danny Meiseles, Executive Vice President and Executive Producer of Production, Programming & Broadcasting for NBA Entertainment, to talk about the campaign. Read More »

After seeing a young Kevin Durant talk to the future, check out the next installment of the NBA’s Where Amazing Happens campaign called, “Encouragement.” This next one stars Amar’e Stoudemire shooting in an empty gym. Once again, it’s amazing.

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Someone asked me earlier why there are so many new commercials debuting this week. When you have five marquee games all in one day, Christmas Day turns into the Super Bowl. With that, check out the next installment of the NBA’s Where Amazing Happens campaign called, “Encouragement.” This first one stars Kevin Durant at Montrose Christian. It’s truly amazing.

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