On Sunday night, Dwyane Wade celebrated his 30th birthday at the Setai Hotel in South Beach. As you can see in the video below, Gabrielle Union, LeBron James, Kelly Rowland, Usher, Alonzo Mourning, Common, Rick Ross, T.I., Fat Joe and DJ Irie came out to support the old fella. Read More »

My team didn’t have to play to win the championship… As my man Ryan Imparato said in a post on the Goodman/Drew game, the matchup that never happened between Jay-Z‘s squad and Fat Joe‘s squad at the Rucker might’ve been even bigger than the game this weekend. Here is a link to the full video.

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On the day when the highly-anticipated NBA Live 10 was released, the EA Sports’ NBA Live 10 trailer stopped back in NYC. The NBA Live 10 Invasion Tour kicked off on Sept. 25 at the Boys Club of New York in the city’s Lower East Side and has since hit up several other U.S. cities including Indianapolis (IN) and Columbus (OH). Yesterday, the trailer was parked just across the street of the NBA Store in Manhattan. Read More »

Stephen Jackson’s trade demand was the big story coming out of the Protege Block Party on Friday. But we were also able to catch up with the Knicks’ Al Harrington. The 13-year vet out of St. Patrick’s High School in Elizabeth, NJ, is entering his first full season as a Knick. Harrington weighed in on the state of the Knicks as well as his mission to make quality and affordable shoes.

Dime: Tell the readers a little about Protege. Al Harrington: Well the shoes are great. They’re shoes that will immediately impact the community. It will empower kids and allow them to be able to afford sneakers themselves and not need their parents to buy shoes for them. The days of the $200 shoes are pretty much over. I think it’s unfair because shoes are made at a price that is way, way lower than that. We wanted to be able to put out a shoe that is quality and is just as good as other shoes on the market that are $100 and $200. Kids can look good and with me, Stephen Jackson and Fat Joe wearing them – it’s giving the line a lot of credibility. Kids can wear them and feel empowered wearing them. Read More »

Fat Joe is the newest celebrity endorser for Protege helping out NBA ballers Al Harrington and Stephen Jackson. In a recent unveiling, “The Blackout” sneakers were announced. Read More »