This is good. Earlier this week Gatorade debuted a new TV spot entitled “Fixation” starring Kevin Durant and Dwyane Wade. The commercial shows Durant waking up from a nightmare involving Wade stuffing a dunk of his at the rim. Read More »

Who remembers the Y2K craze? The world was supposed to end, or at the least, society was supposed to collapse. We got a terrible Will Smith album (Or if you were a misguided soul like me, you probably liked it.). We were all planning to end up like John Cusack in 2012, flying planes through buildings and angling for tickets to some special ship. But the best thing to ever came out of the year 2000 was the Sportscenter commercial. Who remembers it? Mark McGwire smashing computers. Charley Steiner, with a tie around his forehead, yelling, “FOLLOW ME! FOLLOW ME TO FREEDOM!” Read More »

You may have caught this during last night’s NBA All-Star game – it’s a new Gatorade TV spot that focuses on Michael Jordan‘s “Flu Game” performance in Game 5 of the 1997 NBA Finals vs. the Utah Jazz. The commercial is narrated by Phil Jackson: Read More »

In 2012, Gatorade is emphasizing that what you put in your body is just as important as what you put on it. In their new campaign dubbed “Win From Within,” watch everyone from Dwyane Wade to Usain Bolt train, practice and compete. Read More »

When I saw an article in Forbes last week that detailed how Michael Jordan made $60 million over the past year, primarily from endorsements, I had to laugh. I was on my couch at the time, wearing Jordan basketball shorts. A pair of Air Jordan retros sat next to me where I had kicked them off, a framed poster of a Jordan ad campaign hung on my wall and an empty bottle of Gatorade sat on my coffee table.

My apartment itself is a testament to Michael Jordan’s earning power, which becomes more amazing when you consider how relevant his personal brand remains long after his playing career has ended. Read More »

Well, sort of. The kid tags in a teammate to handle a dunk portion of the shootout, and with a $5,000 grant from Gatorade on the line for the school (Brother Rice in Chicago), Booze would have to be pretty heartless to crush him in a packed gym full of his peers.

Still a good video though, for a good cause.

Last week, we told you about what’s going down tonight in Chicago, and I even made the trip out here to check it all out. As Season 3 of Gatorade REPLAY kicks off, two major names in Chicago basketball – the Bloom Township Trojans and the Brother Rice Crusaders – will reunite to replay their 2000 super sectional game that ended with a questionable last-second tip-in at the buzzer. But this time, 10 years later, each squad will have the help Dwyane Wade (Bloom Township) or Dwight Howard (Brother Rice) on the bench as honorary coaches for the two teams.

But before things kick off, Flash and Superman will be chatting live at 6:05pm CST, while game day commissioner a new Chicago Bull Carlos Boozer will chat live during halftime at 8:05pm CST. After the jump, you will find both the streaming video player and the social stream (so you can ask questions live). Read More »

In the spring of 2000, Bloom High School in Chicago advanced in the state playoffs after “beating” Brother Rice on a last second tip-in. The game’s been a point of controversy ever since.

Was the shot good or did time expire before it left the shooter’s hand? Well, on September 10th, ten years after the fact, the two squads will meet again and replay their historic game to settle once and for all who will have bragging rights moving forward. Read More »

It has to be tough being an NBA superstar. You know, never being able to go anywhere without people wanting to talk to you or get your autograph. But I guess it’s just all part of the game. But when guys go to visit the city they grew up in, multiply that times a million. With that said, you can understand why Dwyane Wade – a.k.a. “Gordon” – recently went undercover at Dick’s Sporting Goods back in Chicago to talk about the new Gatorade G Series Pro. Check out the following videos that were gathered from hidden cameras throughout the store. Hilarious!

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A couple weeks ago, we gave you a sneak peek at Gatorade‘s commercial spot for the playoffs. Now, check out their newest commercial starring Dwight Howard, Peyton Manning and Usain Bolt with a voiceover by Common. If you haven’t checked out G Series Pro yet, it’s about that time.

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