TAG: Gatorade

Video / Mar 28, 2014 / 1:15 pm

Paul George Gatorade “Fierce” Ad Premiere

Paul George

Paul George (photo. Gatorade)

A new Gatorade ad campaign for their latest flavor, “Fierce,” includes a crazy commercial starring Paul George. With the well-known Onyx chorus for “Slam” blaring in the background, George rushes past his opponent with some fierce liquid — reminding us of T-1000 — trailing behind him. Read More »

All-Star, Video / Feb 18, 2014 / 3:45 pm

Dwyane Wade’s Surprise Locker-Room Makeover Might Make You Cry

Dwyane Wade

Dwyane Wade (photo. Steve Boyle)

There is so much a professional athlete can do with their fame and money to help local communities in need. But it’s not often that we see something that warms our hearts quite as much as the recent surprise Dwyane Wade and Gatorade dreamed up for Riverdale High School in New Orleans. Wade and Gatorade unveiled an amazing treat for Riverdale’s basketball team over All-Star weekend, and the student’s beatific response got us all teary-eyed when we watched. Read More »

NBA / Sep 27, 2013 / 9:00 pm

Kevin Durant’s Contract With Gatorade Will Not Be Renewed

KEvinDurantGatorade

Gatorade spokesperson and all-around nice dude Kevin Durant will cease his partnership with the sports drink popularized by His Airness, Michael Jordan, reports ESPN Sports Business Insider Darren Rovell. Read More »

Style - Kicks and Gear / Aug 29, 2013 / 11:30 am

The 30 Best Basketball Commercials Of All Time

Kobe Bryant

Who remembers the Y2K craze? The world was supposed to end, or at the least, society was supposed to collapse. We got a terrible Will Smith album (Or if you were a misguided soul like me, you probably liked it.). We were all planning to end up like John Cusack in 2012, flying planes through buildings and angling for tickets to some special ship. But the best thing to ever came out of the year 2000 was the Sportscenter commercial. Who remembers it? Mark McGwire smashing computers. Charley Steiner, with a tie around his forehead, yelling, “FOLLOW ME! FOLLOW ME TO FREEDOM!” Read More »

Video / Jun 12, 2013 / 4:30 pm

Watch Roy Hibbert Obliterate A Bottle Of Gatorade In 4 Seconds

Roy Hibbert

When he hasn’t been out at the E3 gaming convention giving people a taste of what the upcoming Call Of Duty: Ghosts will be like, Roy Hibbert has been obliterating his own challenge. In case you’re unaware, Hibbert was caught on camera during the Eastern Conference Finals absolutely chugging a bottle of Gatorade. Because of that, the #RoyHibbertChallenge took on a life of its own. Recently, he went on ESPN’s SportsNation to show off his skills again. This is impressive. Read More »

NBA, Style - Kicks and Gear / Mar 27, 2013 / 10:24 am

Kevin Durant and Dwyane Wade Battle in New “Fixation” Gatorade Commercial

kevin durant gatorade commercial

This is good. Earlier this week Gatorade debuted a new TV spot entitled “Fixation” starring Kevin Durant and Dwyane Wade. The commercial shows Durant waking up from a nightmare involving Wade stuffing a dunk of his at the rim. Read More »

Featured Gallery, Style - Kicks and Gear / Mar 26, 2012 / 12:30 pm

The 25 Best Basketball Commercials Of All Time

Kobe Bryant

Who remembers the Y2K craze? The world was supposed to end, or at the least, society was supposed to collapse. We got a terrible Will Smith album (Or if you were a misguided soul like me, you probably liked it.). We were all planning to end up like John Cusack in 2012, flying planes through buildings and angling for tickets to some special ship. But the best thing to ever came out of the year 2000 was the Sportscenter commercial. Who remembers it? Mark McGwire smashing computers. Charley Steiner, with a tie around his forehead, yelling, “FOLLOW ME! FOLLOW ME TO FREEDOM!” Read More »

All-Star, NBA, Style - Kicks and Gear / Feb 27, 2012 / 11:00 am

Awesome Michael Jordan Gatorade Commercial

Michael Jordan Gatorade Commercial Phil Jackson

You may have caught this during last night’s NBA All-Star game – it’s a new Gatorade TV spot that focuses on Michael Jordan‘s “Flu Game” performance in Game 5 of the 1997 NBA Finals vs. the Utah Jazz. The commercial is narrated by Phil Jackson: Read More »

Video / Jan 2, 2012 / 9:00 am

Sneak Peek: Gatorade “Win From Within” Commercial

Sneak Peek: Gatorade "Win From Within" Commercial

In 2012, Gatorade is emphasizing that what you put in your body is just as important as what you put on it. In their new campaign dubbed “Win From Within,” watch everyone from Dwyane Wade to Usain Bolt train, practice and compete. Read More »

Latest News, NBA / Oct 6, 2011 / 4:00 pm

Dreams Money Can’t Buy

Michael Jordan

Michael Jordan

When I saw an article in Forbes last week that detailed how Michael Jordan made $60 million over the past year, primarily from endorsements, I had to laugh. I was on my couch at the time, wearing Jordan basketball shorts. A pair of Air Jordan retros sat next to me where I had kicked them off, a framed poster of a Jordan ad campaign hung on my wall and an empty bottle of Gatorade sat on my coffee table.

My apartment itself is a testament to Michael Jordan’s earning power, which becomes more amazing when you consider how relevant his personal brand remains long after his playing career has ended. Read More »