I told you the other day, but now it’s official: Under Armour Basketball finally has a starting center. It was announced today that UA has entered into a multi-year partnership with the DeAndre Jordan. Jordan joins Brandon Jennings, Greivis Vasquez, Kemba Walker and Derrick Williams on UA’s roster of NBA athletes, and will make his regular season debut in the Under Armour Micro G Funk on Christmas Day. Read More »
Since introducing you to Under The Armour, we’ve seen Brandon Jennings do pretty much everything except play an actual NBA game. In the season finale, Jennings arrives in New York City as part of the “Are You From HERE?” tour. In-between games, Brandon spends some time in the lab with Ryan Leslie and stops by HOT 97. Read More »
Along with the NBA lockout came an inevitable domino effect: Owners and players couldn’t reach an agreement, so the players couldn’t play. Thus, the executives couldn’t sell tickets. The vendors couldn’t push products. The fans had no game action to rehash. The bloggers couldn’t blog (as well). And the critics and sportscasters were forced to push golf, tennis and soccer onto us – like we actually care about that nonsense. Fortunately, the recently agreed upon labor contract should ensure that the worst is behind us. Yes – after what felt like a whopping 149 years (not days), the NBA is finally back. But not all was cause for complaints during the extended offseason. Our beloved sportswear companies, responsible for lacing us up with the finest on-court and off-court accents, couldn’t quit their day jobs. So we were repeatedly reminded that basketball never stops. Word to Nike. Read More »
We’ve been following Under Armour‘s ‘Are You From Here?’ Tour from the beginning. While Brandon Jennings, Derrick Williams, Kemba Walker and Greivis Vasquez have held it down for Team UA so far, they ran into some tough competition in New York City, specificically Lincoln (you can check out the exclusive photos here). It was there they lost to a team of the school’s alumni that included Lance Stephenson and Sebastian Telfair. Hit the jump for highlights of the team’s stop at Boys & Girls High School as well.
We’ve shown you Baltimore. We showed you the game at Boys & Girls High School earlier today. Now check out Brandon Jennings, Derrick Williams, Kemba Walker, Greivis Vasquez and Under Armour balling out at Lincoln High School during the latest stop on their “Are You From Here?” tour. Lincoln’s alumni team included guys like Lance Stephenson and Sebastian Telfair. And while Jennings (39 points) led all scorers, it wasn’t enough as the Lincoln alumni protected their house with a 101-83 win. Read More »
Not all NBA basketball has stopped. We still have Under Armour’s “Are You From Here?” Tour going on with Kemba Walker, Derrick Williams, Greivis Vasquez and Brandon Jennings going city to city and shutting gyms down. After doing their thing in front of some of the Dime crew in Baltimore, last week the NBA stars traveled by pimped-out bus to Boys & Girls High School in Brooklyn. Playing alumni from the school, the Under Armour team won 100-91 behind 43 points and six threes from Jennings. Read More »
No one’s walked up to me and asked me that – yet – but it could happen. It’s a rhetorical question, a prodding that’s on everyone’s mind simply because everywhere you look, it’s there. On the walls. On the scoreboard. On the DJ booth. On the bus. From here is St. Frances Academy, but not entirely. That’s just the setting. From here is rugged Baltimore, the streets, where ball is played until the rain gets so heavy you gain weight, where cement cracks go from being ant hill homes to stoned-feet defenders. Read More »
While we have much more coverage coming your way from Wednesday night’s exclusive event in New York City, we figured we’d bring you some good news first: Under Armour is going on tour. In an effort to bring basketball back to the fans, Brandon Jennings, Kemba Walker, Derrick Williams, and Greivis Vasquez will visit three cities along the I-95 Northeast corridor next month and play against three of the country’s top high school basketball programs. Read More »
Tonight in New York City, our friends at Under Armour held an exclusive event to preview their new campaign, and to see the latest collection of UA Basketball footwear and apparel. And while you’ll hear all about what went down tomorrow, including interviews with Brandon Jennings, Kemba Walker, Derrick Williams, and Greivis Vasquez, we figured we’d give you a sneak peek of their new commercial spot for those of you that couldn’t make it.
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