On the day Carmelo Anthony was releasing his latest signature shoe, the Jordan Melo M8, it was only fitting that he do it in front of a rambunctious NYC crowd. Dropping by the House of Hoops on 125th Street yesterday evening, ‘Melo brought along Jadakiss to help him introduce his latest kicks. Read More »

Even when you’re known primarily as a distributor, sometimes you get to hit the game-winning bucket too. So while Nike and Foot Locker opened the new House of Hoops on 34th Street here in New York City this past Saturday with Amar’e Stoudemire, we were also in the house, being recognized for our not-for-profit organization, Chain Link Fundamentals. Empowering youth basketball players through access and instruction, Chain Link won the Nike/House of Hoops Game Changer Award for its work in the New York community. Read More »

Ever wonder what it’d be like to be an NBA player? Besides all the time you spend practicing, playing and traveling, you’ve always gotta stop through and show love to the fans. First we had Dwyane Wade and Chris Paul, then Russell Westbrook, and now the NBA’s leading scorer is making his way to Harlem. So after a long day of catching all the action at Rucker Park, stop through House of Hoops tonight for a Q&A with Kevin Durant. You won’t want to miss it. Read More »

I’m sure you’ve now realized that this week is packed with tons of exclusive stuff going down. It’s as if the NBA All-Star Game, Olympics and BET Awards were all going down in New York City at the same time. Hence, the World Basketball Festival. So after a long day of catching all the action at Rucker Park, stop through House of Hoops up in Harlem tonight for a Q&A with Russell Westbrook. You won’t want to miss it. Read More »

It’s been a busy summer for Chris Paul and Dwyane Wade. Between free agency and trips around the world for Jordan Brand, you could sense that two of them were happy to be in town for once just to spectate. As you could have imagined, the whole block outside Harlem’s House of Hoops on 125th Street was packed. With tons of people just in town for the World Basketball Festival, you could see how much the game has grown.

“Any of y’all hoop today?” asked Paul once he took the stage? “Believe it or not, we still love to play more than you guys do. If there was a court in here, y’all would have problems.” Read More »

Yesterday we showed you the super limited Jordan Brand World Basketball Festival Figurines, and earlier today we showed you the Jordan Brand x Skullcandy Air Jordan IX Retro Pack. It gets better. As part of Jordan Brand’s retail takeover at Atmos – transforming the iconic Harlem sneaker store into a Jordan-only pop-up store – they’ve partnered with Skullcandy to produce limited run of “For the Love of the Game” packs, with the second one using the Air Jordan VII Retro. Read More »

Yesterday we showed you the super limited Jordan Brand World Basketball Festival Figurines, and today we’re coming back with even more heat. As part of Jordan Brand’s retail takeover at Atmos – transforming the iconic Harlem sneaker store into a Jordan-only pop-up store – they’ve partnered with Skullcandy to produce a limited run of “For the Love of the Game” packs, with the first one using the Air Jordan IX Retro. Read More »

In case you didn’t realize, this week is going to be packed with tons of exclusive stuff going down. It’s as if the NBA All-Star Game, Olympics and BET Awards were all going down in New York City at the same time. Hence, the World Basketball Festival. So before any on-court action, stop through House of Hoops up in Harlem tomorrow night for a Q&A with Dwyane Wade and Chris Paul. You won’t want to miss it. Read More »

Before high school basketball became a presence on the Internet, superstars were created through news clippings, subjective rankings, and word-of-mouth. Kenny Anderson was one of those players from back in the day whose prep exploits generated tall tales of mythic proportions.

“Chibbs,” as he was known at Archbishop Molloy H.S. (Queens, N.Y.) in the late-1980s, was that dude. From the first day he laced up his sneaks as a freshman, stardom was written all over him. Read More »

With a another brand-new House of Hoops store opening in Long Island, N.Y., you knew a big name was going to be involved.

If you’re near L.I. this Saturday, drop by the House of Hoops grand opening at Roosevelt Field Mall to meet NBA All-Star and former high school national Player of the Year Kenny Anderson. The former New Jersey Net and NYC high school legend will be doing a Q&A in the store, and will be joined by some of the area’s top ballplayers and basketball figures. There will also be a DJ and giveaways.